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Fred Smith Has Lift-Off: The Beginnings of Federal Express
“By the early '70s when I'd gotten out of the service it was very clear that this new society was coming in earnest,” recalls Smith. “And so, at that point I said, ‘What the hell, let's try to put it together.’” After leaving the U.S. Marine Corps, Smith purchased a controlling interest in Ark Aviation Sales, a company that focused on aircraft maintenance. This was the first step towards realizing his goal of what would soon become Federal Express.

Lesson #2: Never Stop Putting Up A Fight
“I was very committed to the people that had signed on with me and if we were going to go down, we were going to go down with a fight,” says Smith. “It wasn't going to be because I checked out and didn't finish it out.”
Lesson #3: Learn To Put People First
“First and foremost is our corporate philosophy, which we call PSP: People, Service, Profit,” says Smith. “If you're going to run a high service organization, you have to get the commitment of the people working for that organization right at the start. If you don't, you'll never be able to deliver at the levels of expectations of the customer.”
Lesson #5: Be Flexible Enough To Change With The Times
“The third underlying element of the FedEx culture, after the philosophy and the continuous improvement management system, has been the focus on change,” says Smith. “As time changed and markets changed and peoples’ expectations changed, we changed with them.”
Father of the Overnight Delivery Business: How Smith Revolutionized an Industry
“I would like to sit down some time and put a few thoughts down on paper,” says Smith. “I've got a few observations that might be useful for someone. It'd be fun for me to do it, and I intend to at some point. Other than that, I enjoy my family, enjoy the business and get to see a lot of the world, so I have no complaints.”
Fred Smith Quotes
Fred Smith Quotes
Marketing time
Smart marketers already know that marketing is more than advertising. Here's one tactic that might be overlooked: time.
Pinging that Cuts through the Clutter
This week, I'm going to share a tip from a friend, a press secretary for one of the presidential campaigns.
The problem with perfect
When was the last time you excitedly told someone about Fedex?
Mud Season. Not.
It's (still) "mud season" in Vermont, courtesy this winter's abundance of snow. Cars and trucks, in particular, look like flying mud balls.
C-Level Selling: Are You a Tiger, a Phil or Struggle to Make the Cut
C-Level Selling and professional golf have a lot in common, but there is no money for second or low place.
It’s All in the Presentation!
That’s the title to the book that Al Frink says he will someday write, summing up his business philosophy and approach to sales and marketing. I had the unique opportunity in my early 20’s when in sales, to travel with Al and make sales calls throughout some of the smallest towns in the Midwest. We developed sort of a Father/Son relationship as he offered me a level of advice and support much undeserved considering the size of my territory.
How to Be Memorable - Things to Do When You are Selling Yourself
What was the most memorable thing you ever did or someone ever did to you to stand out and/or get attention?

Five Ways to Increase Profitability By Doing The Right Thing
Ethics is actually more profitable! Author and consultant Shel Horowitz, founder of the Business Ethics Pledge, shows how taking the ethical high road-and forming partnerships with your competitors-increases revenues and lowers costs.
Making the Phone to Ring
A source of anxiety for most self-employed professionals is that the phone does not ring enough. And it rings, it may not be from potential clients and customers.
Marketing to Wealthy Consumers - 3 Marketing Strategies That Work
Marketing your products and services to wealthy consumers doesn't have to be a mystery. Do you have a service that attracts these wealthy buyers? Does your product have the built-in quality factor that this demographic desires? Will your service make them look good?
Did someone ruin Foursquare for me yesterday?
I was at lunch at Japango with some of my Foundry Group gang yesterday. When I went to my house in Alaska last July, I took a Mac with me but left my PC at home. Ross bet me $100 that before the month was out I’d beg him to fedex my PC to me. He lost and I decided to use my winnings to take whoever was around yesterday out to lunch.
From The Ashes Rose The Phoenix
Many businesses are playing defense to protect themselves from the downturn in the economy. How many of you are cutting muscle and not fat? Are you being too nearsighted about where your company is positioned and not looking for opportunities to increase market share? Is your team prepared to take on the business of failed competitors? Would you be able to handle that business if the opportunity should arise? Does the condition of your balance sheet and credit lines put you in a position to "buy out" a competitor for cents on the dollar? Get out your binoculars and start looking ahead and set a goal for where you want to be once this shakes out.

Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

Don’t Get Noticed By Losing Your Shirt!
Tips on how to increase your search engine rating without spending a fortune
Brand Management - Grateful Dead Style
This article makes the slightly whimsical argument for the Grateful Dead as the exemplar of brand management in the music industry and beyond.

The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is…

“Just Google It”
This article just google it explains about a new lesson in classical marketing, Classical marketing laws would tell us it’s the “first in market…first in mind” rule.
Destined or Doomed?
Jobs, Gates, Buffett, Turner, Wynn, Trump. Household names associated with very successful companies. Were there signs early on that foretold their future empires? This article offers a unique look at the names behind the men.

BUSINESS ACQUISITION CASE STUDY: Clear as Mud
How a Different Point of View Helped Buyers See the Light
The Emerging Strength of Emerging Markets
The rise of emerging markets appears to be the defining economic theme of the current decade – much as information technology was in the 1990s and Japan’s manufacturing prowess was in the 1980s. Both of those stories, however, ultimately ended in speculative excess and painful corrections. Will the same thing happen in the BRIC (Brazil, Russia, India and China) countries? Or is the emerging markets boom still in its infancy? If the answer to the latter question is yes, will the developed world turn to protectionism in an attempt to preserve its dominant position in the global economy?
When Brands and Technology Collide - Understanding the Fusion Factor
When we think of examples of great creativity at work in business, whether it be a hot new product, new service model, or new type of business altogether, we often sit back and wonder, how did they do it? In many instances, it was a case of identifying a common problem and coming up with a practical solution.

Other fedex Related Articles

IF THE PAINTER CAN DO IT, YOU CAN TOO
When marketing “experts” refer to the concept of branding, they typically point to global and widely recognized brands: Coke, McDonalds, FedEx, Microsoft, GE, and the like. While the “big guys” are a convenient source of reference, it makes the whole idea of branding somewhat inaccessible for the rest of us. And this is just not the case. Even the smallest company can brand itself.

Lesson #5: Be Flexible Enough To Change With The Times
“The third underlying element of the FedEx culture, after the philosophy and the continuous improvement management system, has been the focus on change,” says Smith. “As time changed and markets changed and peoples’ expectations changed, we changed with them.”
The problem with perfect
When was the last time you excitedly told someone about Fedex?
US Postal Service, “Do Not Return to Sender” it!
This article is a salute to visionary ultra entrepreneurs such as Sir Richard Branson of Virgin Group, Fredrick Smith of FedEx, and Bill Hewlett and David Packard founders of HP Corporation. It is also dedicated to the hard working 727,000 employees and Management of US Post Office who have made formidable progress. Hope, still remains that a revolutionary entrepreneurship solution will prevent lay off of these employees.

Branding and the Smaller Business
You all know that the big guys invest big bucks in marketing their brands. Whether it’s Pepsi, GM or FedEx, everything they do goes toward making their brand irresistible to their target market. Without deep pockets, what’s a smaller business to do?
The Law of Focus – Own a Word in the Customer's Mind
The key activity is to burn your way into the mind of customer by narrowing focus into single word or concept, explains Mike Farrell with aspenIbiz. FedEx put overnight delivery into minds of customer; Crest (prevents) cavities; Domino’s delivers (pizza). Read this post to learn how to develop focus and the key word or concept to burn into the mind of your customer or prospect.
Shipping Something Next Day Air With FedEx Or UPS? READ THIS FIRST!
If you are looking for a way to save money on shipping small packages here is a tip. FedEx and UPS service many points next day guaranteed with their low cost Ground Service.

Did someone ruin Foursquare for me yesterday?
I was at lunch at Japango with some of my Foundry Group gang yesterday. When I went to my house in Alaska last July, I took a Mac with me but left my PC at home. Ross bet me $100 that before the month was out I’d beg him to fedex my PC to me. He lost and I decided to use my winnings to take whoever was around yesterday out to lunch.
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