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How to Get George Bush or the CEO of Google on the Phone
The below article, titled “Fail Better” and written by Adam Gottesfeld, explores how I teach Princeton students to connect with luminary-level business mentors and celebrities of various types. I’ve edited it to be shorter and clearer in a few places.

Other fellow seniors Related Articles

Seniors Having Fun on Online Gaming While Reducing Risks for Age Health Issues
While many of the popular board games are still being played by many seniors, online computer gaming is increasing in popularity among the elderly. In fact, according to the Entertainment Software Association, 25% of all gamers are over the age of 50.

How do Seniors Sell their Homes today? At a Real Estate Auction
Facing what is perhaps the worst housing market since the Great Depression, most seniors will find it almost impossible to find buyers for their outdated homes. And, with the current glut of unsold houses in many markets, even reducing the asking price may not solve the problem. So relying on traditional real estate sales methods to sell their existing homes has in many instances failed to produce results. An often overlooked real estate sales strategy called “accelerated marketing” is gaining wide popularity with outstanding results. Accelerated marketing is a real estate auction strategy and makes the most sense in many situations facing seniors today. The home is sold “As Is, Where Is”. The Seller retains control of the transaction. Buyers like the auction method because they are buying at “true market value”.

How do Seniors Sell their Homes today? At a Real Estate Auction
Facing what is perhaps the worst housing market since the Great Depression, most seniors will find it almost impossible to find buyers for their outdated homes. And, with the current glut of unsold houses in many markets, even reducing the asking price may not solve the problem. So relying on traditional real estate sales methods to sell their existing homes has in many instances failed to produce results. An often overlooked real estate sales strategy called “accelerated marketing” is gaining wide popularity with outstanding results. Accelerated marketing is a real estate auction strategy and makes the most sense in many situations facing seniors today. The home is sold “As Is, Where Is”. The Seller retains control of the transaction. Buyers like the auction method because they are buying at “true market value”.

Communication that Works with Aging Parent or Older Clients
Do you want to open the lines of communication with your parents? Do you sell products or services to seniors and want the most effective communication possible?

It's Just a Number
With a passion for seniors and a knack for business, Lucille Green is defying her age and garnering tremendous success as a small business owner well into her 70’s.
Franchise Opportunity - Questions To Ask The Franchisor
Whether it's hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors' services, there are Franchise opportunities available to evaluate.

What Are the Best MLM Businesses For Seniors - 3 Criteria For You to Contemplate
The myth of seniors sitting at home in their rocking chair is rapidly dissipating, as more and more seniors are becoming entrepreneurs. Today's 60 or 65-year-old is not ready to "retire." And it looks like the 65, 70, [or even 75 and older] are not retiring either - instead many are becoming entrepreneurs. No sitting at home for these active minds!
Senior and Independent Living Fundamentals Decline in Q2
The National Investment Center for the Seniors Housing & Care Industry is reporting a decline in occupancy rates for independent living and a marked decrease in the pace of rent growth during Q2.
10 Ways to Get Rid of Your Customers
It always amazes me when a fellow online business owner shows his/her customers no appreciation. I even had one fellow ebook store owner say that he wanted everything as easy as possible because he did not want to have to bother with his customers.

Selling to Seniors: You Can Teach an Old Dog New Tricks
Most seniors won’t even entertain the idea of “interest free” payment plans (better known as interest free financing.) The truth of it is that using one of these programs really can be to a seniors benefit.
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