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Frankie Valli and Jersey Boys Good Metaphor for Recession Worn Companies
The Broadway shows All Shook Up, featuring the music of Elvis Presley, Movin' Out, featuring the music of Billy Joel, and Mama Mia, featuring the music of Abba, were all very enjoyable, fun evenings, but the stories were contrived to fit the music. Like so many sales calls I've been witness to, the presentations (shows) were created to fit the product (music) because they didn't have a good story that stood on its own.

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Why mature age Australian Consumers? Because that's where the money is!
When infamous felon Willie "The Actor" Sutton was asked why he robbed banks, he replied by stating the obvious - "because that's where the money is!". That reply is equally obvious, and accurate, whenever a business owner or manager asks why their business should target mature age Australians - "because that's where the money is!".

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