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Lesson #5: Have a Message
Estee Lauder Inc. was not just about beauty products. Lauder wasn’t just creating skin creams to help get rid of wrinkles or perfumes to make you smell good; there was a deeper message to her products. And, it was a message that helped her successfully sell her products.

Other feminists Related Articles

Addressing the gender in -balance in leadership
Do you remember the saying, “Men are from Mars, Women are from Venus”? We all know that men and women are different. While acknowledging that the early feminists made great strides to improve a woman’s lot it is now time to dispense with the rivalry. The focus needs to be on how men and women can work along side one another in the work place, and how they can embrace diversity.
The Capitalist With A Heart: The Early Years Of Brett Wilson
When Brett Wilson was in university, he persuaded a local dancer to re-enact Lady Godiva’s infamous horseback ride across campus as a stunt. Campus feminists were none too pleased, but they would be proud of Wilson today. The self-described “capitalist with a heart” has made a name for himself not only as the “nice” Dragon on CBC’s Dragon’s Den, but also as a savvy businessman, and a generous and innovative philanthropist who divides his time among his many passions in life.

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