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feretti Tagged Articles
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Stepping Into the Ring: The UFC Fights Back
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| “It was around 1997 or 1998 that it all turned around for us,” says White. “We were all boxing guys and I used to think UFC was a joke. I would say, ‘those guys would get their asses kicked by a boxer.” That was, until White and the Feretti brothers began taking Jujitsu lesson, which White says, “opened our eyes to a whole new world. It literally changed my life.” |
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Lesson #3: Give Them an Experience They Will Never Forget
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| “Three guys bought UFC when it was dead,” says White. “It was over. The sport was dead and no one cared.” But, if the sport was dead, how come these three guys decided to buy the UFC? Well, says White, “We didn’t buy this to make billions of dollars. We saw something in this sport and in the fighters that we thought was incredible.” |
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Other feretti Related Articles
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Stepping Into the Ring: The UFC Fights Back
| |
| “It was around 1997 or 1998 that it all turned around for us,” says White. “We were all boxing guys and I used to think UFC was a joke. I would say, ‘those guys would get their asses kicked by a boxer.” That was, until White and the Feretti brothers began taking Jujitsu lesson, which White says, “opened our eyes to a whole new world. It literally changed my life.” |
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