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ferrero Tagged Articles
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How to Formulate Your Copy to Increase Sales
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| Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning. |
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Do You Know Who Your Customers Really Are & How to Reach Them?
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| People need to know you, like you and trust you to do business and at the same time, your message must truly be crafted to connect with them and motivate action. |
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How Telling Your Story Can Generate More Sales
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| The real heart of copywriting is your story. |
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If WordPress Is Good Enough For Jeff Johnson Then It Must Be Good
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| Why do all the Internet Marketing gurus recommend WordPress? |
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Copywriting For the Female Market
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| Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works. |
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Other ferrero Related Articles
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Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
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| Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy?
Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.”
The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree.
Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?
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Copywriting For the Female Market
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| Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works. |
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