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Is Your B2B Site a Good Salesperson?
It's long been said that your Web site is like a virtual salesperson, telling potential clients about your company.

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Hooking Up: Creating a Small Business Partner Profiling Tool
You’re an entrepreneur starting or running a small business, barely keeping your head above water when suddenly, success hits in the form of two, five or twenty calls a day from companies that want to partner with you. At first you’re flattered until you realize you don’t have time to talk those firms you know will drive revenue for your organization, and now you are being asked to consider the business pitch of a group you’ve never even heard of. How do you ferret out the misfits and focus on the potential gold mine? You step back and consider creating your own partner-profiling program. It’s not as hard or time consuming as it sounds. And it’s absolutely critical if you are going to scale quickly and cost effectively through partnerships.

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