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The Man Behind The Mouse: Walt Disney Is Born
“The era we are living in today is a dream of coming true,” Walt Disney once said. Indeed, Disney’s life was of the stuff dreams are made.

Guerrilla Generosity
These days, there seem to be two kinds of businesses: givers and takers. Giver businesses are quick to give freebies to customers and prospects. The freebies may be gifts, but more likely come in the form of information. The right information is worth more than a gift and often even worth far more than money.

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Tips to Succeed at Franchise Expos
Expos can offer fertile hunting grounds for franchisors. But there's a considerable investment required in terms of time, money, and effort. Make sure your investment pays off by checking out this list of tips.
International Franchising Checklist
If the growth of U.S. franchising continues at its current rate, domestic sales alone could top the $1 trillion mark by the year 2002, says the International Franchise Association, the world's oldest and largest organization representing the sector. Franchisors are also finding fertile ground for their operations beyond U.S. borders, reports a study by the IFA Educational Foundation.

Using Assessments with Coaching
The astute coach helps the person examine gaps between what they believe they do and what they actually do. This is fertile ground for personal growth and development, but is also the area where people become defensive and resistant. Assesments are a great tool to help identify real needs.

Selling in a Downturn
Seven Solutions - 120 words - 30 seconds: Get proof that your stuff does what you promise. Verifiable evidence convinces ahead of sales skills. Find prospects less affected by the downturn. Some are shrinking less or still growing. Use evidence and proof to develop better messaging and multiple messages. Cast better seeds on more fertile ground. Present better messages to more qualified prospects. Thrive on a small improvements. Vary your approach – phone, voicemail, email, letter, post card, introduction, or fax. Like advertising, effective sales prospecting depends on repetition and persistence. Have the customer quantify the cost of inaction. It is a brave manager who spends money in a downturn without a concrete business case. Training works. Attend or study a top sales course for new ideas. Full article >
Creating a Champions Environment
The most fertile soil and ideal growing environment produces the ultimate crop! Discover why you must play a role in creating a champions environment and how you can accomplish this objective. Read on...
If it isn't Broken, Break it!
Peter Drucker stated that obsolescence must be planned into products and processes in order to stay ahead of the competition. A company or product that is stagnant only creates fertile opportunity for competition. In other words, your competition will always replicate the success you have achieved in the past. This simplified premise makes innovation the competitive advantage that most successful companies lack over sustained periods of prosperity.

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