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How to survive the Digital PR revolution
PR people that fail to address their search engine ranking, or their client’s ranking, are both handicapping themselves in getting media coverage and neglecting one of the most powerful PR tools at their disposal. Yet how to use the Web for online and digital PR by optimising keyword strategies designed to trigger the search engines is still a mystery to many.

When You Stand at the Turning Point
"Taking Care of Business" may be exactly the wrong thing to do when it's all about to come undone. In this economy, that could be tomorrow!

Other fickle finger of fate Related Articles

The Price You Can Pay For Being a Workaholic
A few months ago one of my clients felt a tingling in his finger. Being a workaholic he didn't have time to pay too much attention to it. After all he had meetings booked all day and they were more important than a tingle in his finger. He was about to leave home, then collapsed. Luckily for him, there was another person in the house and they called the ambulance.

The Secrets of Morale and Cohesion
To become a world-class leader, an executive must have at least some appreciation and respect for the more ethereal aspects of leadership, such as morale, cohesion and esprit de corps. Even better is to have a profound understanding of these moral factors. They are not easily measured and can be quite fickle, even fragile. This article provides key distinctions between these concepts and helps to guide a leader in monitoring them.
Are You Working Yourself to Death
A few years ago one of my clients felt a tingling in his finger. Being a workaholic he didn't have time to pay too much attention to it. After all he had meetings booked all day and they were more important than a tingle in his finger. He was about to leave home, then collapsed. Luckily for him, there was another person in the house and they called the ambulance. John had suffered a stroke. The warning signs were there all along. He smoked, was 30kg overweight, his diet was poor and exercise was spasmodic. He worked long hours and was under enormous pressure. Much of the pressure was due to John's organisational skills.

Pointing Fingers In Sales And Management
Remember, when you are not accomplishing what you set out to do, if you point your finger at others and always think that YOU got the short end of the stick there are ALWAYS 3 fingers pointing back at you!
Simple Arithmetic = A Better Life
Is your life perfect just the way it is? If so, you can stop reading now. However, if you’re normal there’s probably something that could be better. Can you put your finger on what you don’t like or are unhappy with? You see, if you can identify what you wish were different, there’s a simple solution – either add or subtract.
Net Promoter Score and the Ultimate Question
If you are wondering about the fate of your customers and the long term growth potential of your business, look no further…all you have to do is ask!
Don't Be A Finger Pointer
Are you an exceptional sales manager? You can be you know. It all starts with your leadership abilities and can end quickly if you're a finger-pointer.

Web 3.0- A Semantic Web Experience
Web 3.0 takes you beyond the box you use for information gathering, entertainment or work. It makes your experience so realistic that you can feel everything on your finger tips.
The ROI of Social Media
There's an interesting article about social media in today's Financial Times. In "The Fickle Value of Friendship," reporter Tim Bradshaw looked at the concern regarding the return on investment (ROI) in accruing a large number of followers.
Working the Angles
Predictable can be safe, but boring. In the fastidious and fickle-minded world that we live in, consumers want to do more with less, preferring convenience with lower risk. However, this may lead to depreciation in value. More customers will be asking the question: What makes you different from others? How can you make the difference in our business?
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