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Using the Theory of Constraints in Marketing
You can think of the stories of Toyota and GE that have brought Lean and Six Sigma to the forefront but this was about a fiction story. One of my favorite questions to ask people is do you remember the main character's name? Few do, but when asked is they remember the Constraint's name or the boy scout who could not keep up on the walk, they blurt out: Herbie!
THOUGHTS ON PRODUCTIVITY
1. “PRODUCTIVITY IS MEANINGLESS UNLESS YOU KNOW YOUR GOAL.” 2. PRODUCTIVITY ALWAYS TRUMPS ACTIVITY (3 STORIES) 3. “I MUST DO THE MOST PRODUCTIVE THING POSSIBLE AT EVERY GIVEN MOMENT.”

Other fiction story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Building a Character Wall
Sometimes it can be difficult for fiction authors to keep their characters straight. Many find their characters end up blurring into each other--mainly because they've lost sight of who each of these people are in the story. By creating a "character wall", you'll have a constant visual to keep you on track. So start building!
Dare to Dream and Dream BIG
It is said that every person has at least one good story in them! Some people are gifted to have more than one. Do you know a future writer – someone who dreams of writing fiction, poetry, or short stories? Maybe that future writer is…you! If you dream of writing, then why not write? Why not Dare to Dream…and Dream BIG?

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Using the Theory of Constraints in Marketing
You can think of the stories of Toyota and GE that have brought Lean and Six Sigma to the forefront but this was about a fiction story. One of my favorite questions to ask people is do you remember the main character's name? Few do, but when asked is they remember the Constraint's name or the boy scout who could not keep up on the walk, they blurt out: Herbie!
Adopting a Google mindset is good for business
Review of a non-fiction book entitled "What Would Google Do?" by Jeff Jarvis
5 Questions About Self-Publishing Your Non Fiction Book
If you are thinking about finally writing your non fiction book, here is some great help around self publishing.
Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
The Ultimate Gift
In the past few years, I have had the privilege of writing several books and a number of these syndicated columns. Recently, I have completed my first novel. Writing fiction is a venture into a new arena as you have the privilege of writing about the world and the way you think it should be instead of the way it really is. Without spoiling the story, when one of the richest men in the country dies, he leaves all of his relatives money, businesses, or property, with the exception of one young man. He leaves his great-nephew a 12-month odyssey which results in The Ultimate Gift.

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