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PREPARE to Fund Your Technology Development
Finding funding for technology development can be a daunting process. Sources of funding, which include Federal Grants, State economic development funds, debt financing from investment banks, and equity funding from Angels or Venture Capital, will use some form of rating to determine your suitability for funding. This article presents a schema for evaluating a venture's "Funding Readiness Level (FRL) ®", which includes the market readiness of the technology or "Technology Readiness Level (TRL)", the maturity of the business or "Business Readiness Level (BRL)", and the ability of the venture to manage the deal process and negotiate in its own best interest or "Dealsmanship". (This article appears in the Jan/Feb 2006 issue of The Austin Business District magazine.)
Are You a "Brand Behind a Brand?"
Normally, when people hear the term “brand” they immediately think of popular consumer goods and services . . . Coke, Tide, Sony, Apple, Nike, Verizon, and the like. Here at Delia Associates, our definition of brand goes farther and wider. We define a brand as “a unique entity.”

Other fictional characters Related Articles

7 Tips for Developing a Brand Personality and Brand Personas for Your Business or Website
This article explains how to develop a brand personality for your company or products that will help you develop a unified brand image in all your branding from your logo to packaging to your website. the article also introduces the hot new concept of personas - developing fictional narrative bios to represent 2 or 3 key target markets. The article provides 7 tips for developing brand personas from Catherine Kaputa's new book, U R a Brand, How Smart People Brand Themselves for Business Success www.urabrand.com
Building a Character Wall
Sometimes it can be difficult for fiction authors to keep their characters straight. Many find their characters end up blurring into each other--mainly because they've lost sight of who each of these people are in the story. By creating a "character wall", you'll have a constant visual to keep you on track. So start building!
Filing a Trademark: Plain Text Vs Stylized/Logo
When filing a trademark, the USPTO gives you two options: Standard Characters or Specialized Form (Stylized and/or Design). Let's look at each one in detail and that should help you decide the best way to file for your mark.
In Boston, A Smile Will Get You Some Really Cool Artwork: The Smile Project
What do you get when you mix silly, heartwarming characters on canvas with a request to smile? Bren Bataclan and the Smile Project.

Key Management Development Secrets - Finding Value In Differences 405
When you're a manager, you can have many people in your team. They come in all shapes, sizes and characters! And your role is to make sure that you get the very best from each one of them...
Trump This - Small Business Lessons
Just when you think that you’ve heard everything about Donald Trump, there’s another chapter being written in the semi fictional book of his life. Last week, I was in New York, the place where he has marked out his most prized territory with tall, expensive buildings. Though his recent dust-up with President Obama is forcing people into “love him” or “can’t tolerate him” positions, I think that small business owners can get some wonderful lessons from a closer look at the Donald’s adventures.
The Power of Story-telling in B2B Marketing
Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight.
Network Security Doesn’t Have To Be A Burden
Whenever I log onto my computer, visit a subscriber web sites or check my emails I always get the screen “Please enter your User Name and Password”. To manage this authentication barrage I might use the same logon information for all my sites, make the passwords simply to remember and keep the same password for years. Now my company’s IT department has decided to increase security by making me change my logon password every 60 days, make it more than 8 characters long and it has to contain both numeric or special characters. Security is a necessary burden. But, does security really need to be a burden?
Happy Birthday, Colorado
I think there's a reason Ayn Rand picked Colorado as the fictional last bastion of entrepreneurship in the dark world she described in "Atlas Shrugged." And today, when those who want to ride in the wagon are beginning to overburden those who are willing to pull it, American can take a lesson from the Centennial State. This nation is not about victims, or collectivism, or false socialist ideals. It's about rugged individualism. It's about being willing to start a business, to create opportunities where none existed before, to build wealth through toil and ingenuity....
Crisis Equals Opportunity - Sales and Marketing Training
“When written in Chinese, the word "crisis" is composed of two characters-one represents danger, and the other represents opportunity.” -John F Kennedy
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