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How to Get to the Top of Your Field

Networking Magic for Professional Speakers

How To Become An Expert In Your Field

Want to separate yourself from the rest in your field? Become an expert in a niche. Follow these five basic principles and put yourself at the front of the pack with people seeking you out for your services.

How To Field Others’ Pitches

I learned some lessons about putting out a call for sources for my new Business With Passion TV series...

How to Become a Celebrity in Your Field

In a world where competition is fierce, the climb to the top is arduous and challenging. Everyone in your field is reasonably smart, educated, experienced, even talented. So what? To become recognized as a leader or celebrity in your field…no matter if your area of expertise is nuclear physics, business consulting, plastic surgery, sports, politics, or landscaping…you need a strategy that attracts followers.

AMATEURISM HURTS PR FIELD

AMATEURISM HURTS PR FIELD

Find Your Playing Field

Most business owners experience significant advantages in focusing their marketing efforts towards a particular set of clients. The truly exceptional business owners are the ones who take a strategy with which they are comfortable and really know inside and out. They implement these strategies and then make them systematic. Outrageous business owners, entrepreneurs, and leaders know that by creating systems, they create more time to learn about themselves and new strategies, evolve themselves, and create better systems.

Field Sales Prospecting, just do it!©

Far too many field salespeople miss a great opportunity to both grow their business and reduce stress. Driving past a Prospect while in the field is a real tragedy. Field Prospecting simply requires a little practice and then it can become the single greatest asset in the field sales professional's skill base.

Follow-up Calls: Welcome to the PR Mine Field

Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created.

Field Sales Training Accompaniment

The purpose of the field sales visit is to review and analyse performance of the sales person – to observe performance, to catch them doing something right and to correct and retrain where needed.

Branding The Magic Bean or Field of Dreams

A lot of company executives I talk to have Jack-and-the-Beanstack expectations when it comes to branding. They see it as a magic bean that planted in the right spot, and properly nourished, will take their sales through the roof. As we talk, however, they realize branding isn’t at all a physical phenomenon. Good branding is more like building a Field of Dreams than planting a magic bean.

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