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Lesson #4: Put Your Money Where Your Mouth Is
“It’s not like we’re carrying sand and gravel,” says Smith. “We’re carrying chemotherapy drugs, and important manuscripts, and electronic parts, and pieces for airplanes that are grounded. So when we pick it up and say, ‘We’re going to have it there early the next morning,’ I mean we have to deliver. There’s nothing else to it.”

Other field service engineers Related Articles

The softest sell
“Don't talk to me about telephoning or writing to past customers,” exclaimed the MD. “The last time we did that we expected a load of add-ons and easy sales, but all we got was complaints. Our service engineers were run off their feet for months. It cost us a lot. It was a nightmare. Our database of past customers was a can of worms.”

Field Sales Prospecting, just do it!©
Far too many field salespeople miss a great opportunity to both grow their business and reduce stress. Driving past a Prospect while in the field is a real tragedy. Field Prospecting simply requires a little practice and then it can become the single greatest asset in the field sales professional's skill base.
DO YOU KNOW WHAT YOUR CLIENTS REALLY NEED
By John Doerr Ray Kinsella: So what do you want? Terence Mann: I want them to stop looking to me for answers, begging me to speak again, write again, be a leader. I want them to start thinking for themselves. I want my privacy. Ray Kinsella: No, I mean, what do you WANT? [Gestures to the concession stand they're in front of] Terence Mann: Oh. Dog and a beer. - From the movie Field of Dreams, 1989 All too often it seems I am stuck in this great scene from the movie Field of Dreams (one of my all time favorites) when I ask professional service providers what needs they fill for their clients.

YOU CAN LEAD A HORSE TO WATER BUT YOU CANT MAKE HIM SELL OR CAN YOU
By Mike Schultz and John Doerr Recently, we presented to a group of firm leaders across a range of service areas on how to sell professional services. During the Q & A session, one leader of an engineering firm asked, “This is all great stuff, but how do you get them (my engineers) to sell? I mean, I have tried everything, but they still would rather do just about anything but sell.” Well, short of walking around with a large stick and a menacing attitude, we suggest you will inspire more of the professionals in your firm to sell by helping them get into the right frame of mind to become a rainmaker. It is not just a question of telling them to go out and sell; you need to take care of the following six areas to get the activity you want.

Learning to Fly
Marquis Jet shares their philosophy of customer service and how it got to be the leader in its field.
Marketing Benefits vs. Features: Will it make me late for dinner?
Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner. What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers
5 Factors to Consider when Choosing the Right Target Market
I often see small businesses making the costly mistake of not having a clearly defined target market. They continually try to please everybody rather than focus on a narrower field to those who really will benefit from the product or service their business has to offer. Trying to please everybody usually ends up in pleasing nobody.
Unsurpassed Existing Mortgage Rates- Key points on Understanding How to Get the Best Current Mortgage Rates
Don't be an uninformed Canadian who simply takes whatever mortgage rate is offered. At the very least, make sure you have contracted a broker or financial service that has your best interest at heart. You want to also make sure that broker has the expertise and relationships in place to get you the best current mortgage rates possible as soon as possible. Depending what kind of mortgage you get, fixed or variable, can affect your bottom line significantly during your typically one to five year mortgage term. So ask questions and don't be shy. It's not a crime if you don't understand the mortgage industry. That is why there are experts in the mortgage field or in any other field for that matter. Let qualified, reputable professionals get you best deal for your cash.
Engineer Yourself a Better 2011
For whatever reason, I have spent a lot of my time, particularly within the last three years, working with a lot of companies who have sales engineers - meaning that they hire people with engineering backgrounds to be salespeople. When I tell people about this fact, they give expressions of horror or sympathy, because of what they perceive as the difficulty of training engineers to be salespeople. What's funny is, I love working with engineers. Want to know why?
The Power of Recognition, Appreciation, and Celebration
Arden planted a 50-acre field of wheat that was now golden brown and very full for harvest. It was a sight to touch the heart of any farmer. Uncle Harry came to visit. Arden proudly took him out to look at the field of wheat. Harry looked around, put his hand over his eyes to peer into the distance, and asked "Is that a stone on the hill?" pointing to a boulder too large to move in the middle of the field. He said nothing about the field of wheat. Arden was crushed by his lack of enthusiasm.
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