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4 Words Your Web Site Should Never Use
There are 4 words used on millions of web sites that are seemingly innocent, but very costly if you make the same mistake. I'll not only tell you what these words are, but why they are counter productive and what you can do to be more successful with your web site.

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Do you spend more on your vehicle than you do on your body?
If you’re like most you pay more attention to your car than you do your body. You supposed to change your oil every 3,000 miles right? You’re supposed to have your tires rotated every other oil change right? Your air filter and brake pads are also supposed to be changed at the appropriate intervals as well.

Getting My Attention
Every day I get inbound emails from entrepreneurs looking for funding. I triage these quickly as I can usually tell within a couple of minutes of looking at whatever is attached (executive summary, overview, intro powerpoint) whether or not it's in an area that I'm interested in investing in. Since my top level filter is "theme" it's easy to make a quick call. If you've ever sent me something, hopefully you've gotten a quick response.

Objective Reality
If you want to create results that are truly important to you, it is critical to separate your identity (who you are) from the results you want. Feeling good or bad about yourself has little bearing on the quantity or quality of your results. If you doubt this, consider famous people with extreme self-doubts or poor self-concepts who produced spectacular results. The results of standardized tests indicate that students who "felt good about themselves" often performed lower than the scores they predicted they would achieve.

The Dreaded Google Penalty
Many people insist there is no penalty (except Exclusion for really blatant “Black Hat” techniques), and rather it is all about Filters. If you do something that triggers a filter your site won’t rank as highly. Whether you call it a filter or a penalty, the results are the same. If you don’t follow best practices, sooner or later your site will be penalized or filtered out of the top rankings.

How Long Since You Cleaned Your Personal Filter?
Everyone has a giant filtering sytem made up of your needs, values, beliefs, knowledge, attitudes and experiences. Each of us also has a lot of "stuff" that clogs our filter. To communicate well, you need to periodically clean your personal filter just as you do your car and furnace filter. Learn how to do it!

BELIEF SYSTEMS DETERMINE HOW YOU UNDERSTAND LIFE
We need belief systems in order to filter information and create an understanding of life. These systems serve us well, but they can also get in the way and prevent us from new ways of seeing the world. An awareness of our entrenched beliefs gives us the power to accept them or change them depending on what best serves our achieving a fulfilled life.

The 4 main Stress factors and how you can reduce their impact
How to live better by making small adjustments in your diet and life style. How to influence your cognitive filter and raise your trigger factor.

Five Ways to Boost Your Email Delivery Rate
Whether your emails are great or not should not be your main concern, what is important is if they are being read by your email list of subscribers. Email delivery is a major problem that has bugged the online marketing community for many years now. Spam filter keep getting stronger and setting new rules that have to be followed.

Are you really listening?
You may have heard me say, "The best way to be interesting is to be interested. The reason this principle is essential is because it makes your customers feel important. This feeling is so powerful it will help your customers filter through your competitors to find and connect with you.

7 Character Traits of an Extraordinary Entrepreneur
Extraordinary entrepreneurs recognize that all things are possible – it’s their attitude towards the goal that has to shift. When you believe you can accomplish anything you “sort” ideas and opportunities differently. Someone who has a limited filter typically rejects 99% of new ideas. Someone who sees everything as a possibility only rejects what isn’t in alignment. Which one are you?

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