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MYTH: Cold calling is a good idea
In the "olden days" when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks. At M&B - and in my business - it was very clear that if I didn't bill anything I didn't earn anything. So I got on the phones and I prospected to people I didn't know - that is, cold calling. This was well and truly before the internet was in mainstream use and I had the privilege of learning how to cold call really well. But it is a FACT that in an essentially crowded market place of the 21st century, businesses require a series of "push" and "pull" prospecting strategies rather than one simplistic "push" approach to selling such as cold calling.

Other financial businesses Related Articles

SMALL AND MEDIUM BUSINESS TECHNIQUES TO RAISE DEBT OR EQUITY CAPITAL
Debt financing, is the process of obtaining some for of a loan form relatives, friends or a financial institution. Foremost is to have you business plan in order and solid as possible, the vast majority of new and small start-up businesses are funded with debt financing via financial institutions or relatives.

Small Business Loans: Conversion of Assets
As more and more businesses are being turned down by banks and other financial institutions based on stringent requirement like credit and profitability, there still remain several alternative, viable financing options for your small businesses.
Opt-in or Double Opt-in – Setting Up Your Email List
I’m sure I don’t need to tell you about the tight economy and how small businesses are currently under a financial strain. We’re all feeling the pressure to generate new revenue and improve our overall ROI. The financial news can certainly seem bleak and depressing right about now.
The Main Advantages of Online Businesses over Offline Businesses
Online businesses in recent years have taken the world by storm. This has also challenged traditional offline business model to a major extent since many online businesses is proven to be more beneficial in concept as well as financial profit abilities.
Businesses That Do Well In A Recession
It is not uncommon for certain businesses to do well in a recession due to the product or services that they offer. These businesses are often referred to as ‘recession proof' as they experience growth during slower economic times. It makes logical sense to work within one of the industries that are more likely to ride the current financial storm.
Financial Success Strategy: Diversify Or Die...Regarding Financial Success, One Of Anything, Leads To Negligent Fatality!
Times have drastically changed, we are living in a new economy in our world today. It is placing incredible demands on businesses and their employees. Hours are being cut, pay is slashed, unemployment is higher than we've ever seen it and businesses are closing by the droves. And, along with this poor economy, so many other critical fundamentals of society are being effected in negative ways. It requires us to adjust our financial thinking and strategy. I'm not writing this to discourage anyone. We are all well aware of these facts. Instead, I'm writing this to encourage you to do whatever it takes to hold onto and increase your prosperity or use this opportunity to gain it. It can be done, even in times like this. It's great to feel optimistic about the financial future of the world, but we also need to be realistic.

Do Your Financials Need Therapy? Try Purpose!
Can you imagine your financial statements lying on a therapist's couch, seeking for advise on how to gain greater strength to face the market? They may appear perplexed and bewildered, not understanding why the numbers are so anemic or even what they mean. Many small businesses experience this. From my experience, a large portion of business owners have poor financial management. Did they make a profit? Then nothing more needs to be examined. If no, head scratching begins. The financial statements contain a wealth of information for managing the business. They must be closely scrutinized for the business to be successful. Not only that, but financial management includes so much more: sound practices, planning, markets analysis, objectives, and cash flow analysis.
4 Most Important Members of Your Financial Team
When it comes to your financial success, there are certain professionals who should definitely be on your financial team. They include an accountant, estate lawyer, financial coach and financial advisor. These professionals play an important role in helping you achieve your money goals. Here’s why each professional can be an asset on your financial team:
4 Ways to Increase Your Financial IQ
Having a high financial IQ means the most when it comes to your financial success. A high financial IQ means you make smart financial decisions and take the right action to better your financial circumstances. Here are four ways to begin building your financial IQ today!:
The Ultimate Financial Plan
Recent turbulence in the financial markets has caused us all to question our financial plans. We are bombarded daily with advertisements and sales pitches from self-proclaimed experts, financial gurus, and all manner of miracle money managers wanting to sell us their financial plans. Buying someone else's financial plan is much like buying someone else's shirt. Odds are it won't fit, you won't like it, and the process is somewhat distasteful.

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