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ROI - PR’s Holy Grail
This is no standard method for ascertaining the value of public relations, an issue when clients want to know what they’re getting for their money. How does one directly relate public relations activities to a positive financial impact for the client?
Tell them exactly what you're going to do to them
Ever think about selling your sales process? And I don't mean going into the sales training business by selling it to competitors or companies in similar industries. I mean did you ever think about selling your sales process to your customer?
Who’s in charge of your sales recruitment?
1. How much is a good sales person worth to you? 2. How much is a good hiring manager worth to you? Speaking about recruitment in these current economic times may seem foolish, however in the area of selling, this is where you could make great strides by picking up highly effective sales people who have found themselves on the job market or are looking for a better business to work in. I know of a few highly competent sales people and sales managers who have been let go along with other staff as part of large staff reduction strategies. In my opinion, the last people I would let go in this market would be highly competent and high producing sales people. Which leads me to the contentious issue about who makes the decisions to hire and fire sales people. In particular, who hires sales people.
Is there a place for Multi-Rater Feedback in the Selection Process?
Also known as 360 degree feedback…most people would automatically say ‘no’ – but let’s think about that for a few minutes.

Mediation: A Better Way of Doing Business
Explains how mediation can help the busines owner to resolve thorny problems with employees or suppliers and distinguishes mediation from arbitration.
When the Going Gets Tough ....
As they say in the classics, the tough get going. More and more frequently over the past several months I have been working with people who have been retrenched. I don’t know of an industry which hasn’t been affected by recent and ongoing economic events. There’s a lot of anger, frustration and blame out there. People who were in what they thought were secure careers with a bright future are suddenly without security and the future seems bleak. Retrenchment packages offered by many employers are only enough to keep people afloat for a few months or, in many cases, a few weeks. And because of this, competition for the jobs that are available is getting more and more intense and the need to get back into work quickly is paramount in people’s thoughts.

What will you do when you run out of Leaders Leadership Development Training
What will you do when you run out of Leaders? Leadership Development Training.

The Bank of Japan will buy 1 Trillion Yen of Shares Held by Banks, But will it be enough?
The Bank of Japan is buying 1 trillion yen's worth of stocks from their banks to shore up their balance sheets and to encourage them to lend. But will it be enough? Read on...
Changes in Human Resources: What Should we Look For in 2009?
2009 has been promised as a year of change. How will this affect your organization, specifically in a Human Resources way? Well, in a few ways. With new FMLA laws, new amendments to the ADA law, and a talent retention crisis looming on the horizon, use this article to better prepare your organization for any change which will affect your HR department.

Broken Teams Damage Your Business
A profitable business bottom line depends on effective teaming as much today as it ever did; yet, "effective teaming" may be destined to be no more than another irrelevant buzz phrase, because by and large teams are still dysfunctional and broken.

What's Next for My Company
Although this project has been a long time (3years+) in development, as a trading business we are still in our infancy. However we see great opportunity to grow in 2008.

Measuring Return On Investment For Soft Skill Training
This article helps take the fear out of investing in soft skill training and outlines an effective way to measure the success of such training.
Measuring and Tracking Your Marketing Effectiveness
This article speaks to the importance of putting a measurement system into place so that you can prove your marketing campaign effectiveness. It cites some recent research and gives some initial steps to begin considering so that you, too, can implement effective tracking.

Other financial impact Related Articles

High Performance Project Teams
One of the realities of running a business is that the organization will face tasks from time to time that need to be accomplished. As these tasks become larger and more involved, they tend to be more time sensitive and have a greater impact on the organization. When they reach a certain level of importance and complexity, we tend to refer to them as projects. The larger the financial impact of the project the greater the urgency. As these projects reach farther into the organization touching numerous individuals and departments they become much more complex and have far reaching impact. For these 'high impact projects', using a project team often leads to better results, faster execution, and greater creativity. This article talks about how to build high performance project teams and some of their risks.
How to Create Positive Personal Impact
This article is about positive personal impact. My work as an executive coaching consultant has led me to conclude that people with positive personal impact have three things in common: 1. People with powerful personal impact develop and constantly promote their personal brand. 2. People with powerful personal impact are impeccable in their presentation of self. 3. People with powerful personal impact know and practice the basic rules of etiquette.

Techniques to increase the effectiveness of your promotional marketing during a period of economic downturn
The prospect of a downturn in the economy can have a major impact on business. With Australia having such close ties to the U.S. market many businesses have gone into panic mode due to the financial crisis currently affecting the U.S. economy. Whenever there are changes in the U.S. markets, people assume that it will have an impact on the Australian market as well and more often than not, it does. Many companies try to prepare the company for a slow-down in sales and the number one direction taken is to cut-costs. Unfortunately the general trend seems to be that the Marketing department are the first to have budgets slashed. While there may be some merit in this strategy of cost-cutting what if we look at the other end of the spectrum which involves being proactive to counteract the negative effects of the market drop.

Increase Productivity and Profitability by Simply Eliminating Gossip
Do your employees gossip? Have you ever considered the financial impact to your bottom line? What can you do to eliminate it?
Positive Personal Impact
All successful people create positive personal impact. Positive personal impact is like charisma, only more so. People gravitate towards people with positive personal impact. When you create positive personal impact other people want to be around you. They want to work with you. They want to be your friend. People with positive personal impact develop and nurture their personal brand. They are impeccable in their presentation of self. They know and follow the basic rules of etiquette. If you master these three keys, you'll be able to create positive personal impact.

The Cost to Operate USA Inc Is Decreasing Our Economic Freedoms
As the Federal Government occupies an increasingly larger share of the economic landscape, it is worth a quick look at the impact of all the spending and tax obligations that are being generated, explains Mike Farrell with aspenIbiz. Read this short post to understand that being savvy with your money, using techniques like Bank On Yourself, help you protect yourself against further loss of your purchasing power and enable you to take control of your financial life. Several secrets, used by savvy insiders to protect themselves against further financial impact as the cost of maintaining a welfare state is decreasing the economic freedom of those forced to pay for it, are provided.
Legal, Tax, and Financial Issues for Going Global
With 96% of the world's consumers residing outside the U.S., there's a huge market potential for foreign sales. Before you expand your horizons, be sure to understand some of the legal, tax, and financial issues that could impact your activities.
5 Steps to Create Financial Opportunity
This week I’ve been sharing a huge financial Gravity Brick I found in my life - and its extremely limiting impact on my personal and professional success. I’m committed to Defying this Gravity around my financial self for good. Here are my steps – which are the same steps that you can apply to ANY form of Gravity Bricks in your life too!
4 Most Important Members of Your Financial Team
When it comes to your financial success, there are certain professionals who should definitely be on your financial team. They include an accountant, estate lawyer, financial coach and financial advisor. These professionals play an important role in helping you achieve your money goals. Here’s why each professional can be an asset on your financial team:
4 Ways to Increase Your Financial IQ
Having a high financial IQ means the most when it comes to your financial success. A high financial IQ means you make smart financial decisions and take the right action to better your financial circumstances. Here are four ways to begin building your financial IQ today!:
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