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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

“A Strategic Approach To Produce A Strong Professional Services Brand, According To Your Strategic Thinking Business Coach”
A professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm. How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach.
THE 5 REASONS SUPERSTAR ATHLETES' HAVE A SECRET WEAPON-AND WHY YOU SHOULD TOO!
Question: What is the one thing Superstar Athletes have in common? Answer: A COACH ! Actually, they have a number of coaches, as well as advisors, to handle the different aspects of their personal and professional lives. Can you image Derek Jeter doing his taxes, negotiating his contract, or acting as his own financial expert? I'm not saying Jeter's not informed, what I am saying is that he hires experts, so he can focus on and practice what he does best: play baseball. If you want to play in the "big leagues" and build a superstar business, do what professional athletes do: get coached. Professional athlete or small business owner, here's what a coach can do for you:

Breakdown Breakthrough
Overcoming the 12 hidden crises of working women Are you a professional woman longing for a radical change? You are not alone. According to my research—a yearlong national study in partnership with the Esteemed Woman Foundation—seven out of 10 women today, particularly those in their middle years, say they are facing a major turning point in their professional lives. After devoting years to building successful careers, they feel that their professional lives and identities no longer work. As a result, most are facing at least one of 12 hidden work-life crises, including chronic health problems, financial bondage, and painful losses of the “real me.”
I Have my Competitors or Customers Financial Statement – Now What?
The article discusses basic techniques in analyzing and understanding a competitor or customer financial statement, with emphasis on the non- financial professional .
Carpe Diem
The value of getting the most from every day as if it were new beginning is very fundamental and most of us have learned to do that in our private lives. Similar rewards and even financial gain are possible, however, the same approach should be adopted in your business and professional life.
5 Steps to Create Financial Opportunity
This week I’ve been sharing a huge financial Gravity Brick I found in my life - and its extremely limiting impact on my personal and professional success. I’m committed to Defying this Gravity around my financial self for good. Here are my steps – which are the same steps that you can apply to ANY form of Gravity Bricks in your life too!
4 Most Important Members of Your Financial Team
When it comes to your financial success, there are certain professionals who should definitely be on your financial team. They include an accountant, estate lawyer, financial coach and financial advisor. These professionals play an important role in helping you achieve your money goals. Here’s why each professional can be an asset on your financial team:
4 Ways to Increase Your Financial IQ
Having a high financial IQ means the most when it comes to your financial success. A high financial IQ means you make smart financial decisions and take the right action to better your financial circumstances. Here are four ways to begin building your financial IQ today!:
The Ultimate Financial Plan
Recent turbulence in the financial markets has caused us all to question our financial plans. We are bombarded daily with advertisements and sales pitches from self-proclaimed experts, financial gurus, and all manner of miracle money managers wanting to sell us their financial plans. Buying someone else's financial plan is much like buying someone else's shirt. Odds are it won't fit, you won't like it, and the process is somewhat distasteful.

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