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Lesson #5: “We’re holding on to the ship with our fingernails”
“I remember Ev going home one weekend and coming back with this genius plan for Odeo, and he asked me to read it,” recalls Stone. “It was this whole plan for how we could make it a successful business. I thought wow this is genius, but then again so is podcasting. Then slept on it. Do we want to be kings of podcasting? We were constantly gut checking.”
Neat Appearance in Sales and Management
You see, if you stand out people will notice you. If people are noticing you among the thousands in the crowd you never know when an opportunity will come your way that will enhance your life. How many times have you left your house just to run up to 7/11 or something and you’re hoping no one sees you? Well, we all know what happens. Of course, the one person you never wanted to see you in that condition pops up out of nowhere!
Business Planning: A 2:1 Return on Investment
Let me take you back a few years to my government days, when I was head of the Corporate Development team within Treasury. One of the areas my team looked after was Strategic and Business Planning for the department and all of the little units within the department. Now at that time Treasury was renowned for its planning. They loved having other departments take time to plan their strategies, projects and priorities. They created massive guideline manuals that made the Yellow Pages look like a weekly women's magazine so people knew EXACTLY how to plan. They had whole teams of people scrutinizing the details in each department's plans.

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Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails.

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