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DONT WORRY ABOUT YOUR COMPETITION LET THEM WORRY ABOUT YOU
By Mike Schultz What, Me Worry? - Alfred E. Newman Who are your closest competitors? How are you going to beat your competition? What makes you better than your competition? What are the differentiating factors between you and your competition? You get asked these types of questions all the time from your prospects, your clients, and your internal staff. Don't overdo trying to answer them.

Other firm marketing Related Articles

MAKING SURE THE PRICE IS RIGHT
Price, one of the Marketing Mix’s “Four Ps”, is an often-misunderstood weapon in the marketer’s arsenal. Too often, small- and medium-sized enterprises rely on Price to carry the weight for its “little brothers” - Product, Place, and Promotion - in the firm’s marketing battles. This is because of many firm’s misconception that they have little choice but to make sure their prices are comparable to those of the competition.
Hire a PR Firm… Before You Need One
“If media exposure is valuable to you and your firm then you must include public relations as an ongoing systematic part of your marketing mix," says publicist Scott Lorenz, President of Westwind Communications. Learn how to evaluate whether you need to hire an outside PR firm.
GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

The 3 most common reasons why marketing fails
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...
The CPAs' Fundamental Principles of Marketing
Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms.
The Small, Boutique PR Firm – A Better Model
As the marketing/PR industry undergoes changes, marketing/PR firms are changing as well. The large, bloated PR firm is fast becoming a thing of the past. The better model is a boutique firm with low overhead and access to talent and resources that can move on client campaigns quickly and with top-level expertise.
Legal Marketing: Email marketing and trends in open rates
Law firm email marketing open rates have dropped in the last two years, so making your emails pertinent and interesting is important to getting your message read. eLaw Marketing recently released the results of a comprehensive study called, “The State of Law Firm Email Marketing – Benchmarks, Trends and Best Practices.” This report benchmarks five key performance metrics generated by email marketing campaigns aggregating 6,896,610 emails distributed by their 25 most active law firm clients during four consecutive 6-month periods running from July 1, 2008 through June 30, 2010.

Legal Marketing: 5 things small law firms can do to attract new business
A lot of smaller law firms think they can’t compete with larger law firms because they don’t have huge marketing budgets. But that’s simply not true. There are many ways you can grow your firm if you don’t have an internal marketing staff or a lot of money to dedicate to business development. Don’t be scared to do the marketing yourself! Here are 5 tips to get your law firm’s marketing on track.
Legal Marketing: 5 tips to help you find a marketing partner
Some simple recommendations can make selecting a law firm a much easier process and improve your opportunity for a successful relationship. As a partner of a firm knows, successful legal marketing requires a little more finesse in its approach than a standard marketing plan.
Selecting a Marketing Company – Do’s and Musts:
How do you find advertising agency, PR firm or marketing company that's just right for your business' needs? In evaluating a marketing company, there are many factors to consider. Make sure you have an accurate picture of their typical engagements so there's a greater chance the relationship has the potential to grow over time. This article highlights best practices, Do's and Musts as well as Don't and Pitfalls for hiring a marketing firm you’ll love for the long-term.

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