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The triumph of the banal
It's true: the vast majority of successful products are hardly remarkable.

The Importance of a Good Handshake
For the first time ever, researchers have studied the importance of a good handshake.
Fishing and Selling
What do fishing and selling have in common? Anyone....
The Power of Personal Coaching and Training For Online Businesses
When it comes to managing online businesses, you need every edge you can get. This is especially true for those that are just starting out in the world of online marketing and transactions, where everyone is but a drop of water in an ocean teeming with fish.

Microfanchising and Economic Self-Reliance
How microfranchising has the potential to promote economic self-reliance and alleviate poverty.
Decisions
People with ADHD often fall into two camps. Those who make decisions very quickly and those who can’t make a decision without lots of mental anguish. If you fall into the latter group, here are five tips to help make decisions easily and with confidence.
Are you a Direct Marketing FAILURE? The Barefoot Millionaires present #3 in a 10-Part Series
In this third installment of the ten-part series, the experts at The Barefoot Millionaires dissect another of the ten most common reasons people fail in the direct marketing business. Reason #3: Lack of Persistence

Marketing and Sales Approaches - Hunting vs. Fishing.
A brief visual comparing two very different approaches to sales and marketing.
There's Value, Value, Value & Value!
None of us can ever invest enough time in increasing the punching power of our Value Propositions. Ever think in terms of their ubiquity and staying power?

HR: The Problem Collaborators
HR should not be problem solvers. They should be problem collaborators.
What are YOUR chances of Rags to Riches
You’ve been lied to. You’ve been misled and if you’re like millions of people, you are just starting to realize that! Don't make the same mistakes that millions of people seeking "get rich quick" are making every year.
Fishing for Leads - the 5 Steps
If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business. We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year’s profitable catch.

Fishing For Business?
Imagine sitting on a quiet lake in the early morning. You’ve been out on the same boat, on the same lake for a week, but you haven’t yet caught anything...
TOP TIPS FOR SURVIVING IN BUSINESS
Develop a Creative way to work within your organization. Say Yes And to new ideas, rather than Yes But. How to brainstorm and blue sky ideas in a more creative supportive way. Especially in this time of economic uncertainty businesses need to be more when innovative this improvisational model will build ideas.
Compelling Brochure Copy - The Basics
Effective brochure composition requires more than (just) compelling design. In planning your promotional materials, you need to pay as much attention to content as you do to visuals - and vice versa. Just as you’re hiring a professional design firm to compose the visual elements of your brochure, so should you consider hiring a professional copywriter to assist in optimizing the verbal messages you want to get across. That said, nobody knows your business better than you, and if you are going to undertake your own copywriting, there are a few basic points you should consider.
What do Fishing & Selling have in Common?
The simple answer is they both require the right tools and skill. Let me explain.

Conducting Market Research From The Back Of A Boat
Market research is one of the most important but often overlooked part of business management. This article highlights many real life analogies to this important business function and provides some excellent advice to entrepreneurs.
Networking explained
Networking is a great benefit for your business and can provide support. It can also be a fun tool to use and it's not as difficult as you may think!
Love Me, Love My Spam
Years ago, I met a man (we’ll call him Fred) at a networking group. We exchanged business cards and soon afterwards, he started sending me a lot of internet joke emails. That’s fine – I can’t read all of them, but some of them give me a good laugh and perk up my day....
How to Boost Your Bottom Line by Strengthening Your Power Factor
Your Power Factor is a combination of your energy, your bandwidth and your support systems. As entrepreneur's, our greatest asset is our creativity and ambition. But if our Power Factor is being compromised, then your bottom line can take the hit.
6 Keys to Solving Any Challenge with Out-of-the-Box Thinking
It is at the very moment that you feel hopeless, stuck and frustrated that out-of-the-box thinking can trigger a whole new dimension of reality. You see, the problem is that most of us try to solve problems with the same level of thinking it was created in. We can only access ideas, thoughts and possibilities that we currently live in because, well, quite frankly, that's our current reality!
Addicted To The Apprentice Already And What A Mess!
Be warned – this posting reveals who has been ‘fired’ from the first episode and the rest of the post is only my observation and opinion based upon 60 minutes of edited TV, nothing more. Sir Alan Sugar with his two glum looking sidekicks are one side of the desk and 16 cocky looking candidates, the other, and the show begins. The Apprentice UK has started.
Giving Away Free Samples To Boost Brand Recognition
In marketing, some people will use fishing analogies to get a point across, so there is, say, a lure that is used in most campaigns in order to hook customers and reel them in. So the idea of giving stuff away for free might seem counter-intuitive to many. With freebies, it's sort of like just tossing the bait out in the ocean and hoping that the fish just hop right into the boat.

Uganda Success Stories
Women building better lives with Village Phone

Fishing franchises
As people become more concerned about the origins of their food it is no surprise that many are choosing to catch their own rather than buy it at the supermarket. What better way to guarantee a fish is fresh that to hook it yourself?

Other fish Related Articles

Dont Teach A Man to Fish
I so believed in the concept of teaching a man to fish.

Fishing franchises
As people become more concerned about the origins of their food it is no surprise that many are choosing to catch their own rather than buy it at the supermarket. What better way to guarantee a fish is fresh that to hook it yourself?

Guerrilla Marketing Memes
The prehistoric man, Uba, spent all day in the rain trying to catch a fish because his family was very hungry and in dire need of food. But he was unable to grab a fish from the stream even though he occasionally got his hands on one. Frustrated and weak from hunger, he just couldn't grab any fish firmly enough because it would slither from his hands and return to the stream. Worse yet, the light rain turned to a heavy rain and Uba was forced to seek shelter in a nearby cave.

What Dead Fish Have To Do With Your Business
While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain.

Why Franchising Attracts Women Entrepreneurs
Have you ever wondered what it would take to leave the corporate world behind and own your own business? Are you tired of being the go-to girl, a small fish in a big sea, earning money for someone else? Is it time to take charge of your future and really be in control of your destiny?
An Unwitting Entrepreneur - My Mom
But I do believe that the very same spirit of self reliance, resourcefulness and entrepreneurial thinking is more important than ever. The country is hungry for it. You’ve probably read the biblical references to teaching people to fish rather than simply giving them a fish
To Catch A Bigger Fish You Need...
To Catch A Bigger Fish You Need... to set up the right net in the right way.

Sales Growth --- The Key Objective
Isn’t sales growth the primary of objective of every sales person out there. It makes the company happy and puts more money in the pocket of the sales person. When the fish were jumping in the boat, sales growth was easy. Today, due to economic uncertainty, the fish are as cooperative. So…….. How do you grow sales today?

Are you looking for fish? Or are you looking to become a fisherman?
“Give a man a fish and feed him for a day. Teach him to fish and feed him for life.” Chinese Proverb
Are you fishing or hoping for a free boat ride?
This morning Joanne and I were talking to some locals on a tiny island where we’re hanging out for a few days. We saw a fishing boat come in right after a pretty violent storm. There were probably 20 guys hanging around the edges of this very small boat. No one is paid for their services – they all fish and keep track of their catch. Typically, they pay the captain and owner of the boat 2 pounds of fish per day for the privilege of fishing from his boat.

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