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DIY PR
My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last week’s post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Don’t hire an agency and do it yourself. Here’s what he wrote.

The Top Ten Reasons Why PR Doesn't Work
Margie Zable Fisher runs theprsite.com. Every day someone tells her that he or she has been “burned” by a PR firm, and Margie’s goal is to help small business find the right PR firm. I asked her to provide the top ten reasons why PR doesn’t work:
Knock It Off!- Lessons in Leadership from the Deadliest Catch
What managers can learn from the Deadliest Catch's approach to immediate performance feedback.

Other fisher Related Articles

Power Networking
Book Review -- 59 Secrets for Personal & Professional Success – By Donna Fisher, Sandy Vilas – Brad Press, September 2000, 209 pages, ISBN: 1-885167-47-4, $14.95
The Top Ten Reasons Why PR Doesn't Work
Margie Zable Fisher runs theprsite.com. Every day someone tells her that he or she has been “burned” by a PR firm, and Margie’s goal is to help small business find the right PR firm. I asked her to provide the top ten reasons why PR doesn’t work:
DIY PR
My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last week’s post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Don’t hire an agency and do it yourself. Here’s what he wrote.

PR, Get the Lead Out
Mattel recalled more than a million Fisher Price toddler toys contaminated by lead paint in Chinese factories. What is the role of public relations in such situations.
9 tips to increase ROI in PPC Campaigns
Brett Fisher, President of The Hits Doctor LLC, shares his strategic PPC (pay per click) knowledge and strategies to help increase ROI (return on investment) in PPC campaigns.
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