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Lesson #4: Put Yourself in Your Consumers’ Shoes
In the mid-1990s, Fuller came across a group of five women who called themselves Spice. They had been singing together and trying to get noticed for more than 18 months, to no success. When Fuller approached them, they were not sure what to expect, but anything had to be better than how they had spent the last 18 months.

Old Mutual (OM) Supports Expansion of Women’s Development Bank (WDB) Microfinance into KwaZulu-Natal, South Africa with USD 710,000
Old Mutual (OM), the largest financial services provider in South Africa, recently released a press release announcing a donation of ZAR 5 million (USD 710,000) to the Women’s Development Bank (WDB) Microfinance, a South African non-governmental organization (NGO) that provides micro-loans and training for poor, rural women.

A Second Chance
Beatriz's story - Honduras

Other five women Related Articles

Mentoring
As you know, women business owners make a significant contribution to the economic health of our nation and communities. Their contributions continue to rise as more women become entrepreneurs and existing women-owned businesses expand.

Old Mutual and South Africa’s Department of Trade and Industry (DTI) Launch $12.9m Microfinance Initiative, Isivande Women’s Fund (IWF)
The Department of Trade and Industry of South Africa has teamed with Old Mutual Group’s Masisizane Fund to launch the Isivande Women’s Fund (IWF), financing women-run enterprises in the country. The new fund is the result of a 2006 study conducted by the DTI’s Gender and Women Empowerment Unit, the International Finance Corporation (IFC), and FinMark. The study found that although women are more responsible managers of credit than men, they only receive 30 percent of loans, with black women receiving the least funding.

Are You Too Big for Your Britches?
I have seen, to my dismay, many women in business put themselves upon a pedestal and snub peers whom they consider to be of no use to their business. They feel that they are more of a true woman business owner than some other women, basing this all on the type of business the other women own and run. These women in business are making a huge mistake, in my opinion. Not only are they losing potential networking opportunities and a chance to learn valuable lessons, but they are also creating a bad reputation for themselves.

How Smart Women Stay Busy
I have the good fortune to spend meaningful time with a lot of smart women who keep me on track about what’s going on in women’s lives. One topic that resonates with many of these women (and with me) is the idea of busyness. It is vital that we as women take the time to explore what provides us with meaning, energy, and passion. Whether we are married or unmarried, with children or without, we all have the same number of hours in the day. We can spend those hours doing things that energize us.

Suze Orman is Wrong
Suze Orman is wrong and I want to correct her folly. In her recent book, Women and Money, Orman starts from the premise that women are less than smart when it comes to managing money. By inference, this concept extends to women professionals as well. As a female who was a financial adviser, and also a board certified neurologist and psychiatrist, I understand money and the way women think. Over my investment and scientific careers, I’ve learned that women have just the right mix of caution, willingness to learn, intuition and appreciation of their innermost needs and desires to invest money well. They are smart about money, not dumb as Orman suggests. This is why.

Women and Men are Different: Financially Speaking
Men and women think differently, especially about money. Although both men and women are concerned about security; many women think about what money represents, where men tend to think of what money can buy. There is no right or wrong, we just think differently. Money has no gender, anyone, man or woman can earn, spend, save or invest it. The results of a survey of 1,000 spouses conducted for Money Magazine, found men and women had dramatically different ideas about who does what with the family finances and what is important to their partners. 27% of men believe their wives think having the right investments is very important. Yet nearly half of the women surveyed say it is important. 45% of men say that having cash for emergencies is very important to their spouse, when in reality 67% of women believe it's crucial.

Perfect Small Business Franchises For Female Entrepreneurs
While women have the same rights and privileges in the workplace as men, there's no denying that men and women are wired a bit differently and so some businesses come more naturally to men while others are dominated by women. Here's a look at some of the best small business franchises available for a female entrepreneur looking to settle in to a business where she can find great success.

Smart Women are 40, 50, 60 and Beyond!
This article is about women realizing that it’s sometimes in our 40’s, 50’s, 60’s and Beyond when we realize some of our biggest life passions. Not so long ago, women felt that they had reached their prime after 50. Not so any longer! We’ve come a long way baby! Women today have Big Ideas, passion and energy. They are taking these ideas and turning them into big profits. Women beyond 40 begin to cultivate the wise wisdom they have learned in their 20’s and 30’s and use this to move their lives forward.

Women Entrepreneurs Setting the Pace
Women today, have a much more entrepreneurial, gutsy spirit, than they did 40-50 years ago. I have been a successful entrepreneur since 1986, and I have seen for myself the number of women that take bold step into the world of entrepreneurship, often driven by the desire to spend more time with their families, and these women are setting the pace for what is possible, for women and men alike.

Couples Making Decisions About Art Purchases
Whoever lives in the space has to live with the art. Men and women come from different places when they are purchasing art. Some men defer to the women. Some women defer to the men. Some couples duke it out. Everyone needs to be happy! How does that happen?

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