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Bola Atta, Editor-in-Chief True Love West Africa, Personality of the Month!
Fashion icon and Editor-in-Chief for Vogue, Anna Wintour, is one personality that helped raise the profile of fashion/lifestyle magazines from mediocre to excellent. In Nigeria, Bola Atta, Editor-in-Chief for TRUE LOVE West Africa Magazine a subsidiary of South Africa's Media24 Publications, has had the same effect. Atta through her management of TRUE LOVE West Africa has succeeded in raising the bar of fashion and lifestyle magazines in Nigeria from mediocre to superior quality, commanding millions of loyal readers. Her hard work, brilliant creative vision and managerial skills earns her Ladybrille®Nigeria Personality of the Month for August. Read on as we delve into media/publishing in Nigeria and of course reveal a lot more in our exclusive about the seemingly mysterious brilliant Ms. Atta!

Other flair magazine Related Articles

Interior Design or Home Staging Which Career Is Right for You
Are you considering going to Interior Design school? If you have a flair for decorating and an interest in real estate, Home Staging might be an exciting alternative career option for you. Home Staging is the art of decorating a home to sell quickly and for top dollar.
Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.
How to Start a Retail Clothing Store
Owning a retail clothing store can be a great way to sell your own designs, fashions from other designers or a combination of both. If you have a flair for style or you can help others create an image that they are looking for, you can have a steady stream of repeat customers and referrals lining up at your do

The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Open a Second Hand Store: 4 Ways to Increase Your Success
One of the big benefits that second hand store businesses offer is that they give entrepreneurs the opportunity to start retail businesses without having to pay for lots of expensive inventory. If you are trying to launch a company on a budget and have a flair for fashion, selling consignment clothing can be a great way to make money.
Finding a Coffee Franchise with Flair
There are many ways to add a bit of flair to most businesses. Unfortunately most franchise businesses frown on adding flair that isn't uniform. For this reason, if you want something a little more than a cup of coffee out of your coffee franchise (other than profits of course) you might want to make sure you plan for that in the beginning and seek coffee franchise opportunities that have a little bit more than just a cup of Joe to get your motor running.
How to Appeal to People with a Different Spotlight Style
Everyone has their own Spotlight Style – the way they draw attention to their gifts and talents, their services and products, and their unique flair. Embracing your Spotlight Style is the key to applying your authentic voice in all of your marketing activities – and the good news is, it is possible to attract people with similar and different Spotlight Styles.

Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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