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Social Media Marketing…The Challenge of Herding Cats
Social media marketing, communications. Gawd it sounds like soooo much fun...so interesting...so challenging...so mano y mano! Too bad everyone thinks of it as just another marketing/advertising tool to push ideas, products at folks. That isn't what social media communications is all about. It's about the customer. So start with the one you've got. Work with him/her. Make them happy...very happy. Help them be your advocates, your promoters. They'll tell a few folks how good your company, products, services are and in "almost" no time word will spread round the globe. Get out there. Get your hands dirty. You can't herd cats. You can't herd consumers. Get in the saddle with the attitude you can and they'll turn on you. Show they why your product/service is so good. Show them how to install, troubleshoot, use it. Then ..

A Beginners Guide to the Complexities of Developing a Social Networking Strategy
To think that only just under ten years ago that many people found out about products and services mainly through word of mouth and traditional media sources such as radio, television and print is amazing. The role of traditional media has diminished, while a new social networking strategy has emerged from the wilderness.

How to Evaluate Recruitment Consultants
Would your recruitment consultant advise you to hire a candidate whom they had not presented for your role, waiving their fee goodbye? If not you should fire them immediately, especially given current market conditions.

Plain Talk For Painful Times
Much has been written about September 11, 2001. But more needs to be said. Let us examine how we got to this place in time and what we can learn from the experience so that this kind of horrific attack can be prevented in the future.

Art in the Corporate Environment
I want to take up the subject of presentations and hope to pass on some of our hard won and often challenged, expertise in this area! This is kicked off with the help of Stuart Price whose article in an old old edition of the MacUser subscribers newsletter, ‘MacUser 2’, took the words right out of our mouths back in 1997 when we first saw it. Well done Mr Price, all these years later your article is still valid! Perhaps that’s not such a good thing, but we’ll take it up now anyway! So with the very kind permission of the wonderful MacUser (leading Mac Magazine), it’s equally wonderful editor, Karen Harvey and the no less wonderful writer himself Stuart Price, we are including here the very same article.

Search Engine Marketing - Attention and Visitor Retention
With consumer attention receding and search engines and search engine marketing evolving, finding the right the balance for visitors who are constantly bombarded by advertisements, offers, incentives, deals and brand exposure has made prospects less responsive to traditional marketing ploys.

Social Media Principle 8 – The Behaviour is “Social”
When it comes to Social Media just remember that technology changes but people stay the same. The behaviour's social. The out-take is esteem"

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