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A Three Step Solution to the Selling Dilemma
Recently I began working with a new client, a brand new franchisee of an outstanding franchise system, who told me, "I'd like you to know something about me right away. I've attended sales trainings before and I just won't do the 'car salesman' thing!" "Well," I replied, "Thank goodness... because that's exactly the opposite of what I'll be coaching you to do." Today's business owners are really uncomfortable with the old 1950's way of selling. And so are today's customers. The trouble is,many of these same business owners and customers have never experienced a kinder way of selling. Which is where I step in, ever so gently.
Closing Sales Kindly and Efficiently
Sales professionals often feel forced to step out of their comfort zone to confront and persuade prospects to come to a decision. These skills are a lot tougher to master, but not impossible. Follow this four step rule to close sales kindly and efficiently.

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