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The "Stuff" Is the Fluff, The Flower Is the Power
I see there's a lotta talk about Posts with flowers pics! Fact is, The Great Peony Post was just an innocent (I thought) riff about missing home, pretty flowers, and Mid-summer's. But if you wanna fight ...
Why Grow? and Other Wisdom from 37Signals
I’ve known the guys at 37Signals for a little while. I first met Jason Fried at SXSW in 2008, and I then got to know David Heinemeier Hansson (DHH) over e-mail and in person last year. On a fundamental level, I think, our philosophies just mesh well

The Secret to Sales Success and 5 Key Reasons Why This IS So Important
Are you wondering why your promotional and marketing materials don’t pack the punch you had hoped they would? Keep reading to learn the secret to sales success.
Spiritual Marketing For The Business Atheist
You are losing your mind! You want to commit but where's the guarantee??? All you know is you can't spend another year promoting ineffective strategies.
Buzzwords are BS!
Three adjectives and a noun are not a positioning statement!
Social Media: Should you or shouldn't you for your business?
After speaking at a recent Women’s Network Australia event in Brisbane, and watching everyone take lots of notes, I decided to put some of my talk down into a paper. There is a lot to cover in this sphere, so here are some points to help people utilise social media more effectively.
7 Tips for Designing a Home Page that Builds Value and Maximizes Conversion Goals
On average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors' sites.

Home Based Business Opportunity- How to Guard against the Economic Downturn
The current economic recession which started in mid-2008 has made it difficult for many people to sustain their businesses. This is especially true of small businesses that have fewer resources when compared to larger organizations. If your home based business opportunity is one of those which is affected, this article should act as a good starting point for you to explore the options in order to guard it against a financial downfall.

How sticky are your ideas?
Every now and then I come across a book that really nails its topic. "Made To Stick" by brothers Chip and Dan Heath is one of them. Their insights into consistently creating memorable messages is must reading for anyone in sales.
Whale Hunting Women by Dr Barbara Weaver Smith
You may be asking what whale hunting has to do with women and why we’re talking about this in the 21st century. I was curious when I first heard the title too – but I can guarantee that this book will surprise you. I’ll share the full time which will give you some insights into the content. This book is titled Whale Hunting Women: How Women Do Big Deals.

Increase Your CTR: How to Write Enticing Page Titles and Meta Descriptions
You can increase your CTR by learning how to write enticing page titles and meta descriptions. Implement these simple SEO writing tips to make your site stand out against your competition.

Be Your Own Publicist: How to Write Savvy Online Press Releases
Learn how to be your own publicist in just a few, easy steps. These simple writing tools will teach you how to write effective, impressive online press releases.

Get Real About Your Business
A Simple, Yet Powerful Strategy to Having an Abundance of Time & Money

Marketing is complex - Sales is much easier!
What are you goals and aspirations? And how do you see me helping you get there? What do you think I need to start, stop and continue doing? If I could wave a magic wand over your busienss and grant you one with what would that be?

Bloggers Checklist
Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog.
9 Ways Social Media Can Expand Your Online Marketing
When every news report warns of global doom and gloom, the business owner’s first instinct is to cut all extraneous costs. You run your production team lean, run your sales force lean, and everything else goes into the deep freeze. Too many people see marketing as something irrelevant, as vague feel-good fluff that neither makes the product nor closes the sale. That’s crazy talk. We’ve come up with ideas for marketing yourself through the latest social media and the old-fashioned general Internet...
Overcoming the Classic Home Staging Catch 22 Clients or References which comes first
New home stagers always face this dilemma; if you can't get clients without references and a home staging portfolio, how do you get references and photos for a portfolio? The Staging Diva® explains how to work around this classic 'Catch-22'.

How to Sell Green & Increase Sales
Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you.

Marketing with Ezines - What REALLY Works?
"New improved ezine marketing method," you've probably seen an ad saying something to that effect at one point or another. Or heard a self proclaimed guru stating "I've found it, I've found the secret to ezine marketing and for $97 you can have it too."

Why Press Kits can Backfire
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.
How To Use Tip Sheets To Promote Your Business
Your prospects just want to trust you. Here's how tip sheets can help you gain that trust.
Public Relation’s Bad PR
Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn't what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn't have access to.
How to attract more customers
Attracting new clients, also known as “prospects” or “leads,” is the number one priority of almost every new and existing business owner. From sole traders to small and medium-sized businesses, large corporations, and global companies, every business owner aims to increase their customer base.

Effective Working Practices - Three Tips To Clear Out The Clutter
Making life simpler around the office will lead you to become more effective as well as more efficient. Ready for simplicity? Here are three great ideas.

Other fluff Related Articles

Tell to Sell White Papers Boost Tech Product Sales
White papers have become increasingly common as technologies grow in complexity. They explain the details of your product, where it fits in, and how it competes with similar products. They address the need for information beyond what a brochure would provide, supplying critical details for decision-makers needing to separate fact from fluff. They subtly deliver your message, rather than letting it get lost in the jungle of similar advertising.

Management 101
This article is a return to the basics of managing without all the added fluff and feathers that get in the way of accomplishing organizational goals.
Public Relation’s Bad PR
Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn't what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn't have access to.
9 Ways Social Media Can Expand Your Online Marketing
When every news report warns of global doom and gloom, the business owner’s first instinct is to cut all extraneous costs. You run your production team lean, run your sales force lean, and everything else goes into the deep freeze. Too many people see marketing as something irrelevant, as vague feel-good fluff that neither makes the product nor closes the sale. That’s crazy talk. We’ve come up with ideas for marketing yourself through the latest social media and the old-fashioned general Internet...
Making Training Stick - 10 tips
Practical, no fluff list.
When it comes to your network marketing opportunity are you all fluff or all substance?
If you use fluff to promote your network marketing / home based business, the results over time will leave you without an organization. Base your business presentation on substance which will sponsor fewer reps or distributors but build a solid, stable business for you.

Who Needs Personal Development at Work?
While trends in the past few years have advocated bringing your whole self to work, the prevailing culture in many industries still expects employees to leave their personal stuff at the door and stick to business when on the job. It seems the move toward openness has been brushed off the side of the desk in favour of leaner operations, especially with the current economy. This kind of ‘fluff’ just doesn’t impact the bottom line that much. Or does it?

Would Your Strategic Planning Process Survive Reality TV?
If your strategic planning process was put in front of a panel of experts, would it be ridiculed and sent home, or would it be given a ticket straight to Hollywood? If it’s like the more than 85% of strategic plans that fail to deliver the intended results, its chances are not great. It takes a very good process to result in a strategic plan that is realistic and can be executed. Too many plans end up full of content that is cerebral and fluff, adding little or no value to the organization. So before you send it into the limelight, ask yourself these questions to objectively evaluate your planning process and identify potential issues and risks that may exist in your organization's current planning world. Considering these questions now can avoid potentially devastating results later.
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