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The Use of Goals - Friend or Foe?
As a society we are achievement driven and recognised for our tangible contributions to the world. At work we are rewarded for achieving specific objectives. Public organisation are required to share their goals with the world. The penalties for failing to achieve them are collapsing share prices and reduced investment. The message is clear - it is good to achieve.

Other focus efforts Related Articles

Target Marketing
It's important to remember that the focus of marketing is people. If you're concentrating your efforts on your product or profit only, you'll miss the mark. The term target market is used because that market - that group of people - is the bull's eye at which you aim all your marketing efforts.
Sales Productivity is All About Outcomes (so why focus on inputs?)
Selling business-to-business is all about outcomes (sell enough, and your commission will increase). Yet many companies looking to improve their results focus, today, on improving their inputs. B2B sales productivity requires a focus from beginning to end on outcomes. Sales efforts aren't productive if they don't yield sales and get prospects to progress towards sales. Proof of sales is dead easy. Proof of the latter is much harder. It's commonly based on what Rep have done and their impressions of their prospects' interests. Give Reps better, more precise, data on their prospects' interests, and help Reps (using this data) invest their efforts wisely, and their productivity will improve. Sales cycles will shrink. We've proven it.

Critical Success Factors
If you don't know the few, really important things you need to carry out to achieve your mission - how can your staff. Identify them - and communicate them. Then everyone knows where to focus their efforts.
Start Your Own Stimulus Plan With Renewed Client Interaction
As anxiety levels rise with each new economic report, the quality of customer service seems to decline. The future will be here soon enough. Focus on the present. Your clients are the source of your income. They must be the focus of your efforts!
4 Steps to Increase The Power of Your Focus
Living your life without practicing The Power of Focus, is like trying to hit the bull's eye of a target you can't see. You can spend hours launching arrows, only to miss the target entirely. You become exhausted and frustrated when your repeated efforts don't show the results you are trying to achieve. This is what it feels like to operate without The Power of Focus. Here are 4 steps to help you increase the power of your focus.

Leaders' Current Trend of Work
Leaders are always hard working. Their current language is result. They are result-oriented. They speak, drink, eat and sleep with results. They focus on efforts and work, leaving behind the intention after efforts.

How the Gift of Giving Can Bring You Closer to Success
The gift of giving is perhaps one of the most important things you can do to get you closer to achieving success. It’s definitely important to focus your efforts on getting to your goal, but the one problem with goal setting is that you tend to have a “Me” focused attitude. You should focus on the gift of giving, and find a way where you can add value to someone else. Zig Ziglar said it best: “You can have everything you want in life if you will just help enough other people get what they want.”

Are You Ready For The One-Hour Challenge?
One hour, albeit short, does allow much to be accomplished if we focus on disciplined efforts. The results can be revealed as a sense of accomplishment and achievement.
Four Easy Ways to Gain New Clients
If you are an entrepreneur you are in business for one reason – customers. The focus therefore must be on acquisition and retention. It is important to then focus on marketing efforts that create visibility and community. Learn four easy ways to create brand and allure.
Trust Measurement: How to Measure Smarter
Trust is an attribute, a value and a character trait that is very much on every leader's mind. We are seeing more and more programs which focus on building and maintaining trust. Leaders want to be sure that they are getting value for money and therefore look at measures which can report the ROI. Sometimes, though, this focus on immediate or even medium term ROI misses the deeper meaning behind these kinds of efforts. When you are changing attitudes and behaviours, you are working at a deep level of change. You have to look at different performance metrics which don't focus on quantitative results but can look at the deeper layers of change. Dr. Dean Spitzer is my performance guru and has written a useful guide on Transformational Performance Measurement
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