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focus group discussion Tagged Articles
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Access to Finance: Constraints of growth-oriented enterprises
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| The starting point for a Focus Group Discussion was an exercise whereby the participants were asked to write down constraints they had encountered in growing or trying to grow their enterprises. These responses were printed on cards, which were placed, in clusters of similar constraints, on the wall for all to see. They became the starting point for more in-depth discussions and were used to reflect the groups' main concerns. |
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Methodology: Constraints of growth-oriented enterprises in the southern and eastern African region
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| The study involved nine Focus Group Discussions with altogether forty participants in three countries - Uganda, Zambia and Zimbabwe. |
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Other focus group discussion Related Articles
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Ever notice how some people can relentlessly pursue their goals while others languish in minutiae
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| Ever notice that the first group invariably achieves what they set after, while the later group often falls victim to "might have been's"?
We all think that there is something special about those people who pursue singular goals against all odds...and there is: their ability to focus. People who see their goals plainly and regularly tend to achieve them, and enjoy the process just as much.
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Centering: Purpose and Phrases for a Group
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| This article suggests ways to talk about how to focus group participants for more meaningful meetings and other group experiences. |
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Group Mobilisation: Tenets of Micro-credit for Poverty Reduction
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| Another issue arising in the discussion of targeting clients is that of group dynamics and
mobilisation. One of the other features of micro-credit for the poor is the alternatives developed
to collateral, namely group guarantees. |
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Access to Finance: Constraints of growth-oriented enterprises
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| The starting point for a Focus Group Discussion was an exercise whereby the participants were asked to write down constraints they had encountered in growing or trying to grow their enterprises. These responses were printed on cards, which were placed, in clusters of similar constraints, on the wall for all to see. They became the starting point for more in-depth discussions and were used to reflect the groups' main concerns. |
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Do You Have A Brainstorming Partner?
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| Most small business owners don't have a person or a group of people to effectively brainstorm with. Quite often, it's simply the business owner throwing his or her ideas on the table and the staff just nodding their heads in agreement without really bringing too much to the discussion. Or the owner simply talking to himself or herself. If you are a successful business owner or if you know any successful business owners, chances are pretty high that they'll have a brainstorming group they meet with regularly. They may refer to it as a mastermind group, a sounding board, a partner, a business coach, or just someone to bounce ideas off. |
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Master Your Game: Meeting Process Design
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| After establishing and communicating the agenda to participants (see previous issues), the second step to conducting an effective meeting is designing the meeting process.*
Designing the process means considering the meeting objectives, the scope of the topic, the discussion stage for each topic and the available time. Specifically, this article discusses strategies for managing the group size, thinking activities and discussion time.
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No Excuses
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| This article visits a powerful advertisement released by Nike'. The theme of the commercial deals with excuses. A couple questions are added for small group discussion. |
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Keep Doing, Start Doing, Stop Doing
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| Recently, I had an eye-opening discussion with one of our clients. We reviewed the year and set goals for the next. My client provided me with several critical "Keep Doing, Start Doing and Stop Doing" items that he felt would help Anthony Cole Training Group be more effective. This 3-dimensional discussion helped me to understand how we could grow by tweaking some of Anthony Cole Training Group's traditional approaches that weren't working from his perspective. This was a difficult but significant conversation. |
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Focus Group Best Practices
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| A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series of questions or topics. Benefits of focus group sessions include: increased customer satisfaction & brand perceptions, and informing product development decisions.
Focus groups are a key component to an effective market research program. Generating qualitative feedback in this medium can be more insightful than standardized surveys.
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Branding Your Business
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| Discussion with CEO Roundtable Group on Branding Your Business |
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