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Are You Afraid of Public Speaking?
It's common knowledge that fear of public speaking is one of the top fears for most people (not you of course). Why is that? In this article, I share some of the lessons I learned from an 18-year old exchange student from Germany who addressed a recent Rotary Club.

Other focus on the audience Related Articles

Your speeches and presentations should impress and persuade
Too many speeches and presentations are dull, depending on endless powerpoint and not enthusing the audience. But with relative ease you can ensure the audience is catching every point.

Using PR is Just Plain Smart
Here's why it's smart: When public relations alters key audience perceptions, then reaches, persuades and moves that key audience to a behavior you desire, it clearly helps achieve your managerial objectives.
The Power of Social Networking Groups
Paraphrasing the old saying, "if your audience won't come to the mountain (i.e. your web site, webinars etc.), then bring the mountain to the audience." What we are really talking about is meeting your audience where they are, at their computer at work and/or at home.

Improve the effectiveness of your promotional products
Improve the effectiveness of your promotional products – focus on your target audience k8 Promotional products have been successfully used by business entrepreneurs as a part of their advertising strategies to achieve their ultimate goals of promoting and selling their core products and services. With the minimal cost inputs, promo products are capable of eliciting an optimistic response from the target audience, if they are created and marketed well. The appropriate selection of promotional items can go a long way in publicizing one’s business and solidifying one’s brand image. At the same time, if not chosen rightly, promo products can be a wasted effort and can be detrimental to business growth and brand image.
What techniques should you use for engaging the audience when public speaking?
The big day has arrived and you need some public speaking confidence. You have been introduced to the audience and the topic of your speech has been announced. From this point on, you are the main focus of attention. You are on your own and all eyes are on you! This is where you start your performance. It’s not just a question of getting into your speech as quickly as possible, but mentally preparing both yourself, and the audience too, for what you are about to impart.
Learn To Focus - Turbo Charge Your Sales Results
The power of focus is amazing to me. If you want better results then learn to focus. If you want a more motivated team then learn to focus. If you want to happier customers and high customer retention rates then learn to focus!

Focus Group Best Practices
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series of questions or topics. Benefits of focus group sessions include: increased customer satisfaction & brand perceptions, and informing product development decisions. Focus groups are a key component to an effective market research program. Generating qualitative feedback in this medium can be more insightful than standardized surveys.

How to be an Audience Arsonist - Light a Fire of Possibility
A body at rest tends to stay at rest… - Sir Isaac Newton Sir Isaac got it right: a body at rest tends to stay at rest unless acted upon by an outside force. Want proof? Peek around the curtain at audience members listening to a dull, flat, run-of-the-mill speaker at your next convention. Those bodies aren’t moving. They’re at rest. In fact, some of them are asleep. An "audience arsonist" can overcome that inertia and light a fire that moves them to action. The value of any event – a global company’s annual gathering, a sales convention, association meeting or any other professional event – is in the information and attitude audience members take with them on those return flights home. An Audience Arsonist is unique. They have the ability to "light a fire" under an audience and move them to action. Learn how to do that.

Lessons for Law Firms: Don’t be Summer’s Eve!
Before creating any marketing message, material or tactic, you should ALWAYS think about your audience first. Just because something informs – or amuses – you, doesn’t mean your audience will embrace it.
Survey Your Webinar Audience - But Ask the Right Question
When preparing a presentation, it's important to understand your audience's needs. And one of the best ways to understand your audience's needs is to ask them! But it's not enough to just ask your audience a question - you must ask the right question. The best question addresses their needs. And their needs vary depending on their knowledge of your topic area.
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