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Learn To Focus - Turbo Charge Your Sales Results
The power of focus is amazing to me. If you want better results then learn to focus. If you want a more motivated team then learn to focus. If you want to happier customers and high customer retention rates then learn to focus!

Other focus selling Related Articles

Rules of Value-Added Selling and Service
Selling is a tough game and not a game for the faint at heart. The more successful professional sales staff have learned to focus on value rather than price to gain a better result and begin a mutually profitable long term relationship with their clients. Here are a few of my thoughts and observations on the aspect of Value-added Selling and Service.

Increasing Sales By Focusing On The Benefits
When you sell, you must focus on selling benefits and value to the customer, and avoid selling features. Features tell them what your product does, but benefits tell them how it will satisfy their need. Value gives them a sense of what your solution is worth to them.
Forget Your Title
…Focus on the Job “If you aren’t selling, you’re buying” – F.G. “Buck” Rogers, former head of IBM Marketing, Sales activities
Getting the best price for your business
The main thing to keep in mind when selling a business, is the same thing you need to keep in mind with whatever you are selling - what is the buyer looking for? You get nowhere when you focus on what you want from your buyer; but you can get what you want if you focus on what your buyer might want from you. The basic conundrum is that, here you are - you have a business, and you want to improve your position by converting it to cash. On the other hand, there is a prospective buyer, they have cash, and want to improve their position by converting it into a business - hopefully yours.

You CAN Sell - 10 Steps to Break Through Sales Resistance
I hear it all the time. "I hate selling". It seems most small business owners would rather clean the toilet than focus on selling for their own business. While it's an understandable resistance it's not acceptable IF you want to make money. Chances are you didn't start your business to become a sales person, but - as reality dictates, this is a skill you must develop in order to be successful.

Simple Selling
Simple selling is easy to do when you don't over complicate the selling process. Learn why it's important to focus on one product at a time. Make it easy for your buyers to buy your products.

Keys for Success and Wealth (part 5) Giving
Focus on selling and you will do well, but it is easier to become wealthy than to do well and you can do that by giving much more than you expect to receive.
Why is Sales Management so Tough
This question has challenged every business and leader since even before the days of "The Death of a Salesman" a great book by Arthur Miller. Managing a sales force is quite different from selling to a customer. It requires different skill sets. And yet a common mistake we make when filling the Sales Managers position is that we take our top sales person and promote them to Sales Manager. That decision fails more often then it succeeds. The reason is simple --- "A Sales Managers primary responsibility is not to focus on selling". The Sales Managers primary responsibility is to focus on the promotion of sales. It's about leadership.

How to Create A Unique Selling Point
When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for 'Unique Selling Point'.
First Contact: What to Do, Why, and How to Get Better Results
Depending on the selling approach you're using, you are closing between .6% - 7% , regardless of size of solution or industry. These numbers are far lower than they need to be: so long as your primary focus is on making a sale and you focus on needs assessment and solution choice (factors which are the buyer's final considerations), and ignore the change management issues buyers must handle before they choose a solution, you are delaying a close by a factor of 8.
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