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Seven Marketing Strategies to Attract the Affluent Buyer
The affluent community has grown over 20% since the early 1990s. In the U.S. alone, luxury is a $400 billion market. Recent studies estimate that it will grow at a rate of 15% a year and will become a $1 trillion market by 2010. So how can you market your services to the affluent consumer? Here are seven marketing strategies to help you attract this smart and savvy shopper.

Other follow up strategy Related Articles

Part 5: Marketing and Sales Strategies
Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. There is no single way to approach a marketing strategy; your strategy should be part of an ongoing self-evaluation process and unique to your company. However, there are steps you can follow which will help you think through the strategy you would like to use.
Eight Steps to Testing a New Pricing Strategy
Setting prices can be a process that is researched, objective and tested, or one that is reactive, emotional and impulsive. Follow the steps below and feel confident that your pricing strategy will be a success.
Follow Up Until They Buy or Die
the secrets to effective follow-up Following-up pays off! Use this article as motivation to sort through those business cards on your desk or to review those names in your database. Do you have any overdue follow up? Use the ideas above and commit to handling any outstanding follow-up this week. As Nike says, “Just do it!”

Success is a moving platform
Do you have the wrong sales team delivering your sales strategy? Ask yourself the follow the questions: How has your strategy and /or market place changed recently? How have you seen the role of 'sales' change over the last few years in your industry? How do your sales people compare to your competitors? How do your sales people need to sell now? How is your product offering behaving in the market place now? Was it once exclusive and now a commodity? The definition of a ‘good' salesperson is driven by many possible needs. Those needs are a function of industry standards, changing market conditions, competition, corporate strategy and culture, personalities, past experiences, just to name a few.
9th of the Top 10 Kurlan Sales Management Functions
#9 - STRATEGY Strategy comes in several forms and is required in different dosages depending on the position. For example, a line level sales manager may be more concerned with call strategy while a Worldwide VP Sales may be more concerned with market strategy. At the VP level, strategy is far more important than tactics while at the sales manager level, tactics are more important than strategy.
How to Align your Corporate Strategy
A recent article covered the symptoms of corporate strategy misalignment and 3 common causes of strategy misalignment. Take a look back at those articles to understand what happens when corporate strategy becomes misaligned and what causes it to go out of whack in the first place. When corporate strategy is aligned throughout the entire organization, operational initiatives are working in sync with strategic goals and desired outcomes are much more likely to result. Thus, understanding corporate strategy misalignment is critical for any business leader and knowing how to correct a misalignment is essential.
5 Ways to Redefine Your Focus
Leaders are expected to be the example of focus and strategy from those who follow. Redefining your focus on long task is a valuable skill that will define the difference between a true leader and one who claims such in name only.

Can We Remove Risk From Our Strategy?
If you could, wouldn’t you choose to test your organization’s strategy before gambling your business and your career on the assumption that the strategy is right? This article contains a short list of tactics to help remove some of the risk from your strategy.
Five Steps to Good Strategy
Possibly more organizations fail because of bad strategy than those who fail because of no strategy. Bad strategy happens all the time to every organization and if left to its own means can destroy an organization. Bad strategy can be characterized by executives failing to face real problems or simply by lack of clarity. Learn how to craft good strategy.

Plan Governance: Without it, you have a bag of strategy & a box of plans
Strategic plans without follow-through will collect dust and never be executed as intended. Plan governance is the essential “follow-through ingredient” to set the wheels in motion for strategy execution.

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