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Lesson #3: Conventions Are Not For The Creative Entrepreneur
Charney typically schedules all his appointments for the day between 11:30 to 12:30. He also, however, does not rise until almost noon. Charney has no personal assistants, does not own a Blackberry, and sees little use in checking his voicemail. He lives in a modest house and drinks instant coffee on his way to work. Charney may not be your conventional CEO, but according to him, that is precisely the reason he has been able to become so successful. After all, the creative entrepreneur does not live by the conventions of others.

Lesson #3: Power is in Bringing People Together
One might not think it given Luce’s fondness for being opinionated and straightforward, but part of the secret to his success lay in his ability to bring together talented people from a vast array of backgrounds to work together towards a common goal. And, although he liked being the one to articulate that goal, Luce was well aware of the need to create a strong and unified team if he was going to succeed.

Lesson #3: The Essential Lies in the Execution
When Huizenga was asked what he thought was more important in creating a successful company – the idea or the execution – he did not hesitate for a second to respond: “The execution, because there are many great ideas, but you must be able to execute to succeed.”

Mark Cuban Hates Suits
Mark Cuban and I have something in common, other than our fondness for rants. Rants about suits!
Guerrilla Persuasion
Marketing is persuasion at its core. You must persuade individuals or groups to part with one of their most prized possessions: -- their money.

Loyalty
Are you doing what it takes to build loyalty into your life?

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trader joes cracking the code of lifestyle brands
In a recent edition of the Seattle Post-Intelligencer, we encountered a clever story examining the "unique" dating practices of a group of educated, single professionals. Frustrated with the bar scene and tired of being, well, single, these people formed a social group - a community - based on a unique common interest. In this case the interest wasn't mountain climbing, backpacking, sailing or wine tasting. No, the common interest that united this group of singles was their fondness for Trader Joe's. That's right, these singles gathered to celebrate their mutual interest in, of all things, a grocery store while scouting for potential mates. As one of the participants of the group (Trade Joe's Love!) suggests:
Mark Cuban Hates Suits
Mark Cuban and I have something in common, other than our fondness for rants. Rants about suits!
Lesson #3: Power is in Bringing People Together
One might not think it given Luce’s fondness for being opinionated and straightforward, but part of the secret to his success lay in his ability to bring together talented people from a vast array of backgrounds to work together towards a common goal. And, although he liked being the one to articulate that goal, Luce was well aware of the need to create a strong and unified team if he was going to succeed.

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