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Fully Integrated Websites...
Web site visitors expect more interaction than traditional 'brochure-ware' sites offer. Fully integrated sites marry that with practical needs. In this article I discuss how to manage your content quickly and easily and keeping your site fresh for both visitors and Google.
Separating Personal and Business in Social Media
How do you keep business and personal separate in social media? A recent panel discussion on social media for SugarCRM observed that whether used for business or personal, as a salesperson or an employee, remember that it's there forever so be careful, professional and aware. A more advanced way to keep them separate is to go in with a plan and share it with all company participants. Give them the tools and guidance needed to be successful in this new arena.
Search Engine Optimization and Social Media Unite!
Many companies want search engine optimization in their websites, but are turned off once they see what it takes to really make a go of it, to compete for first page, and the cost. Here’s how to turn your clients into SEO converts.

Incorporating Social Media into Traditional Marketing
It has been suggested by social media enthusiasts that by using it, businesses no longer need what is known as traditional marketing tools, i.e. business cards, web sites, etc. I believe incorporating social media into traditional marketing will enhance the ‘brick and mortar’ of traditional marketing. People still need business cards for face-to-face meetings, web sites provide essential company information and services provided. People want/expect more than a sales pitch in a tweet to encourage them to use your services.
When is the Right Time to Rebrand?
Rebranding is much like the caterpillar to cocoon to butterfly evolution. After time in a cocoon your business has matured, your competitive advantage is becoming apparent, you know who your favourite clients are – the ones you want more of. Once you’ve been in business long enough and have some experience under your belt, you can seriously tackle your competitive advantage. From these experiences, processes and case studies you can draw a true differentiator. How you do what you say makes you different, often becomes what makes you different. If you figure this out, it should become the basis of all your messaging and marketing tools.
Creating a Brand Message - Where Do I Start?
Start by literally looking at what is and isn’t working – ex: this email got more response than the other version. Ask members of your target audience to review different pieces, noting which item’s design and language resonates most and why. The why is important to start identifying specific characteristics. Are the graphics really impactful, the headlines compelling, etc. Then, ask them to tell you the opposite – what they were least attracted to and why. From the responses you get, create a checklist of these basic characteristics and note opportunities to make changes based on the well-received characteristics and recognize use of the disliked ones.
Don’t Just Move. Review Too.
Moving into new office space suggests something has changed for the company. As well as updating your stationery, signage, etc. now is the time to review how you market yourself. Does your logo still make you proud? Is the website effective? Have your client needs changed? Have you added new services, expanded to another region or country? These are just some of the questions that need to be addressed when moving location. Think about what you want to accomplish over the next year and evaluate your existing marketing tools against your stated goals, target audience and in light of company changes.
Brand Positioning Sessions = Clarity
Brand positioning sessions are important steps in providing clarity when creating a Positioning Statement. The client is asked a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. It reflects goals to strive for and is the bedrock of everything going forward – the website, all design and marketing tools. Lists of words that describe the client turn into a bunch of tag lines, present both the agency and client with several options and an opportunity to collaborate on their branding. Client and agency collaboration in branding sessions brings clarity to the client as to what their positioning statement should be and how to brand it.
Tips on taking your thought leadership campaign to market: Three – share
This is the third in a series of six articles on how to take your thought leadership campaign to market.
The Roles We Play at Work
Do you let toxic people suck the life out of you
Seven critical steps to positioning you as a thought leader
The seven key steps in the START IP methodology will help your arrive at a robust thought leadership position for you or for your company and its brands.

How can failure and thought leadership go hand in hand?
The very nature of true thought leadership means that you will fail at some point. If you are leading the conversation, debate, research, commentary in your sector there will always be detractors. Don't let fear of failure hold back your thought leadership campaign.

Thought leadership is powered by three key principles
Thought leadership rests on three key principles: It is a PR rather than an advertising led exercise; It is about sharing information and content, and: It should produce a sound business outcome.
7 Steps to Financial Freedom
Through my years of experience as financial consultant, and interviews with numerous successful people who have achieved financial freedom in their lives, I have developed a simple and practical method to help you create financial freedom – and abundance in your life as well. Financial freedom means different things to different people. The steps I am sharing with you will guide you to develop your own roadmap toward the ultimate freedom in your life.

Resume Writing: 3 Quick Tips To Get You Noticed
Resume writing is as much an art as it is a skill. This article gives practical tips on improving your resume.
Which Type of Advertising Works Best?
One of the greatest problems businesses have is knowing which type of advertising works best.
What Is The Definition Of Financial Freedom?
For many people the definition of financial freedom is the position in life where they think all their money problems are over. Is that truly when financial freedom is achieved?

A Toddler's Exercise Program - A Recipe for Heart Health in More Ways than One!
I wrote this list when my oldest son, Eric, was about 4 years old. Eric was, and still is, a very energetic boy. One day it just struck me as very funny to think about how different we are as adults. If we were more like kids we could get rid of those extra Calories just going about our normal activities. Have you ever wondered why your kids are so thin? Well, when was the last time that you:
3 Simple Steps to Quickly Grow Your Email Newsletter List
A strong email newsletter list can be a gold mine for self-employed service providers by building your trust and credibility with interested clients. These three must-do steps will help you quickly grow your list (and your client base!).
What you need to know about starting home business.
Why start a home based business? Job security, time freedom, write your own paycheck, Set your own working hours, no layoffs and no downsizing to name a few. Of course, if it was that easy everyone would be quitting their current jobs to start a home based business.
Be A Student
The wonderful thing I am learning about “learning”, and I am hearing it from many different locations all at once, is simply this; When you truly enter into an attitude of learning, rather than one of thinking that you know it all, and you give yourself permission to be open to other people’s ideas and suggestions, the frequency of learning opportunities becomes infinite, and your potential of greater success becomes assured.
Personal Development For Your Career or Business
A personal development plan is an action plan that will help you improve your skills and performance as a Network Marketer. It will help you reach your goals, and achieve success with your business.

Hot Tips For The Best Network Marketing Entrepreneur
If you want to be successful with network marketing you have to be good at it and always be thinking one step ahead. Take the time to educate yourself before joining a company. This is crucial. You are placing your future with this new alliance. Take advantage of the resources that are given to you, and learn what you need to know to excel. There are no short cuts. Work hard and the results will follow.

Target Market Selection is a Major Key to Internet Marketing Business Success
I work everyday with corporate professionals who are looking to leave their jobs and get into the internet marketing industry. Their first question is, “How do I get started?” The next question is, “How do I get prospects coming to me?” Some have already started their marketing campaign. But they are getting little response. So here is the first question you need to ask yourself. “What group of people are you marketing to? Have you made a target market selection?”
Self Motivation
This is an except from my book on self coaching. Chapter 6 deals with self motivation which is an essential ingredient in the self coaching process. This is an excerpt from my book: Deep Coaching: A Guide to Self Directed Living. You can find a free preview of three chapters to download and get directions to download the ebook or buy the book on-line. Thanks for having a look.
Are You a Forced Entrepreneur?
Many people are making the recession a blessing in disguise to hone their talent and skills, to spend time with family and community, and to get connected with themselves all over again!

Setting Up for Attraction Marketing Success
Once you have a solid understanding of what attraction marketing is, the next step is to put it all into action for yourself. To get started, determine if you will do the writing work yourself or if you will hire someone else to do so. For efficiency, and time savings for you, it may be best to hire an inexpensive writer.

Referrals: The Path to Increased Sales
The main reason most salespeople do not get the number of referrals necessary to properly elevate their sales is simple. They don’t ask for them. Swept up in the euphoric high that salespeople experience when making a sale, they forget or do not feel it is important to pursue referrals.

Qualify the Sale - Three Ways to Win
One of the many challenges salespeople face is getting to the finish line, only to find out they have not won anything. This can be a source of aggravation or a wake-up call that they are doing something wrong. Recently I was training a group of insurance professionals and they recounted numerous stories of how they gave a wonderful presentation, only to discover that the potential client could not buy their products or services.

5 Ways to Grow Your Sales Team
I have wondered for years if there are constants in sales management. Are there principles that would help me help others in the area of management? I realized, first and foremost, that there are two basic types of leaders: bottom line managers and people managers.
CPA Marketing – Everything You Need to Know
We all know that the World Wide Web isn’t just a tool used to share information with people from different places all over the world. It’s become much, much more than that – an unfathomable library of information, a gigantic media center with photos, music, flash games and videos uploaded everyday, and even a wide and active marketplace where people can sell and buy products and services from different sellers from various parts of the world.

Top 12 SEO Tips To Optimise Your Website Content For Organic Search.
This article contains SEO tips and advice on optimising your website including a step by step approach to get you started.
Four Things All Business Opportunity Seekers Need To Consider For Success
Finding the proper business opportunity is not an easy task. These concepts will help eliminate the chances of becoming an awful statistic in this industry.
How did Joe Girard use the 'Magic' word to become the world's greatest retail salesman?
This magic word made Joe Girard the world's best retail salesman for 12 years in a row. You too can easily use this magic for your business.
Branding yourself for internet success is vitally important, so how do you get started?
Nobody really becomes an overnight internet success. But once you start to brand yourself and follow a marketing system, the results can be pretty rapid.

Make These Recession Survival Strategies Work For You: Courage and Entrepreneurship
Becoming a successful entrepreneur requires courage, faith, honesty, initiative trust in others and above all, the ability to take risks. Entrepreneurship cannot be learned from a book or from a seminar. It must be practiced. Know yourself, know your brand and focus on what you want to create.
Business Coaching and Mentoring: Are They Worth the Effort?
Many people consider Business Coaching and Business Mentoring to be the same thing. Even though they are both organizational development terms, they are not synonymous. This issue of Astronology investigates the practicality of Business Coaching and Business Mentoring.

July 4rth Crash Course in History
Barbeques. Retail sales. Fireworks. These are a few of the things we think of when we consider the 4rth of July or Independence Day. But was July 4th the real day that America was born? In this issue of Astronology, we take a quick crash course into U.S. History with some startling but fun facts.

Do a Once-Over
Sometimes all we need to do is check to make sure we have all the stuff that really matters.

Does Your Marketing Plan Live in a Drawer?
Your marketing plan was created for a reason. The motivation being to meet revenue targets, increase market share, attract more ideal clients. How can you help make sure the plan gets put into action? Click here for tipa on turning plans into action.
The Startup investment paradox - why less is more!
Given that many business investors are on their way to the poor house, most start-ups are not going to secure investment until they become real companies. Here are five reasons why they may be better off.

Bedbugs in the City
hroughout 2010, many places of business throughout the United States reported bedbug infestations. In this issue of Astronology, we explore the sudden manifestation of these insects, and what you can do to prevent an infestation in your office and home.
Where Passion Meets Mission
Employee engagement is often the rallying cry for companies seeking to maximize productivity and retain valued talent. However, by not digging into the essence of who people are at their core and aligning the talent with the work that needs to be done, most companies are missing and mightily the talent treasure they already have.

Franchising - Great Expectations
It is vitally important to seek advice when purchasing a franchised business. Do not try and go it alone. The cost associated with seeking advice will potentially save you money in the long term. Seek advice from experienced franchise advisers. Do not be nervous to ask about their experience in franchising.
“Buy on Emotion” now supported by brain scans.
There's a tendency for Salespeople to concentrate on logic because they feel that emotions are too flaky to have any real importance on a buying decision. But Economists have recently embraced the idea that irrational psychology, rather than cool calculation, plays a significant role in buying decisions.

How Leaders Get People to Do What They are Supposed to Do
Here is the question most often asked by leaders: “How do I get my people to do what they are supposed to do?” In other words, most leaders are interested in how they can move people. Leaders are constantly seeking ways to motivate their employees to do take the right actions, for the right reasons, at the right time.
Are you Spring-Training?
It happens to all of us. We have been hibernating during the Winter, and all of the sudden Spring is upon us, at which point we find out, we are simply “out of shape” not to mention hungry, thirsty and in need of much wanted nourishment. And it is not just about the body, but the mind and emotions tag right along with it, as well as the “I” word….(shhhhh……Intuition!) – Such a marvelous word, amazing gift, wonderful companion, and yet, so many of us tend to ignore its power, usefulness, and all together, GPS guidance system that takes us places we never knew existed; especially, when we come out of hibernation….no matter the season. Do you agree?
Top 10 reasons to become an entrepreneur
Often would-be entrepreneurs hesitate before taking the plunge. Here are the top 10 reasons that might just help you cross over to the other side, and take that leap of faith.
Technology and Energy - Use It to Its Best Advantage
Energy costs are rising. One thing that we all know is that using technology also uses energy. If it doesn’t run directly off of electricity it runs off of a battery that needs to be charged. Here are some things you can do to help save energy. Some of these are saving while using technology; others are using technology to save.
Save Costs by Controlling Telecommunications Spending
After electric and fuel costs, one of the biggest cost to do business is through communications. It’s nearly impossible for a business to survive today without using telephones and a connection to the Internet. But these services aren’t cheap and it’s not hard for them to become out of control. There are ways to control these costs, perhaps even to decrease those expenses.

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The Weight Loss Guru: The Early Years of Jenny Craig
When Jenny Craig had her second child, she was thrilled. That excitement, however, quickly turned to depression when the weight she had gained during the pregnancy refused to go away. But Craig was not one to sit and while away her time being depressed. Instead, she decided to do something. Not only did she lose her own excess weight, but she created a business empire in the process. Today, with over 650 centres around the world, Jenny Craig Inc. has become one of the largest and most recognized companies in the weight management industry.

Jenny Craig Weight Loss
The Jenny Craig weight loss program is one of the most widely recognized weight management programs in the industry. Why is that so? And how does it all work? Depending on how much you want to lose, your lifestyle, and your own personal characteristics, there are a number of different programs clients can sign up for.

How to Gain Clarity on Your Core Desires
Core Desires can free you from staying mired in deep ruts and routines. A Matter of Life and Death Craig Newton is fifty-four years old and has been overweight most of his adult life. For the past ten years he has often fluctuated between 75 and 130 pounds above the recommended weight for men of his height and build. Craig's physical activities have been reduced drastically as a result of his excess weight, but the more damaging effect has been his lowered self-esteem. As he has grown older, the health consequences have increased. Despite his weight, he is proud of his family, his marriage, and his career accomplishments. He is financially comfortable and involved in community activities outside work and family life.
Real Weight Loss for Real People
Many people struggle with weight loss, it can be overwhelming and confusing. Yet, dozens are losing weight in a variety of healthy ways. What makes the difference between success or failure when it comes to weight loss? Let's take a closer look.
Height Weight Chart - Gauging Your Life Insurance Risk Factors
Health questions and inquiries are common practice amongst life insurance agents and companies. The truth is the healthier lifestyle the prospective life insurance member has, the more benefits and lower premiums they qualify for. Height and weight queries are generally found on all life insurance forms. Whether requesting information online, or going the traditional route and visiting an agent or a life insurance facility, your height and weight will be used to determine what kind of policy you qualify for, and how much you are going to pay in premiums because of that height and weight.
Five Secrets to Weight Loss
After struggling with my weight for years, I discovered 5 secrets to weight loss that have worked for me for many years.
Do You REALLY Want to Lose Weight?
You say you really want to lose weight, yet either you don't lose it or you lose it only to gain it back. Discover the underlying cause of this and what you can do to permanently lose weight.
Your Greatest Asset
One of my clients (we’ll call him George) came to me because he wanted to lose weight. He desperately wanted to lose weight. Over the course of ten years sitting behind a desk, he had gradually packed on an extra fifty pounds which, he painfully admitted, had become an encumbrance. His knees and back bothered him most of the time and he was often winded. With a very demanding work schedule involving a lot of travel, room service, business dinners – there was scarcely any time left for his wife and three children, let alone for self-care. I suggested a shift in his priorities might be in order if he was to be serious about tackling his weight loss goal. “But I don’t have time to exercise!” he protested. It’s a familiar refrain that most working adults can identify with.

Lose a Little Weight, Your Results Win Big
You don't need to be "the biggest loser," in dropping the most weight like the winner of the reality television series, to win big results in weight loss. Losing a little fat and flab from your presentation can have an extremely positive effect on your sales health--no matter how overweight your slide deck may be.
The 4 Jobs of Your Logo Font
Many entrepreneurs think that the font for their business name is like a trophy wife-just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. But, the font in your logo is a busy little element. It works 4 jobs!
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