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Psychology By Any Other Name
I love the book Nudge-the content's pretty good, the title even better! But I hate-literally hate-the title of the genre. Namely, "behavioral economics."
Loyalty Programs
In these trying times for retailers, customers are increasingly shopping based on rewards or loyalty programs. It's no longer enough to have good prices, retailers must make the shopping experience special, and the customer has to feel unique and loved. Carefully designed loyalty programs can maintain sales even in tough times by rewarding repeat customers with special pricing, benefits, and more.
Is an Excellent and Engaging MC Essential for your Event's Success?
You have an impressive line up of speakers, and you have managed to fill all the seats at your event, so how can you ensure that your event is an outstanding success?

A Spectacular Sales Example of Something REALLY Stupid
Don't think your customers get excited about the unexcitable. Promotions are important to selling. Absolutely. But they have to be promotions that actually MEAN something to your customer. A promotion has to create a sense of urgency, a sense of excitement, momentum - a "Ooooooooooh - I'd LOVE that!" kind of feeling.

Garber on Business: Can YOUR business benefit from the boom in Culinary Tourism?
Discover the new era of Culinary Tourism. Maybe there's a niche your business can fit into!
Prepare your Web site before bringing in targeted traffic
You wouldn't invite guests into your home for a dinner party without first cleaning, and preparing food and drink for them. So don't invite prospective customers into your Web site without properly preparing.

Ever Dance the Google Dance?
For those who know Google well like us, the Google Dance is not a dance at all. It's when Google changes their ranking algorithm significantly to try to get better search results on a Google search. Google calls it 'improving the users experience'. Companies that depend on natural search listings on Google probably see it as the 'dodge the bullet' dance. They hope they don't get impacted much by the algorithm update. This comes along only 1-3 times a year and is referred to as the Google Dance and is NOT advertised in advance.

Other food and drink Related Articles

From the Publisher Good Health Beauty
In a recent article in The New York Times, it was reported that an alcoholic drink a day can significantly reduce the risk for heart disease in men while women get the same benefit with only one drink per week. A Danish study suggests that simple alcohol intake for women is protective but for men it is drinking frequently. That's my tip on this month's focus, Good Health and Beauty. Now that we are in the relaxed summer season, aren't you all happy to hear that I am not encouraging you to exercise more, eat healthier food but simply to drink more alcoholic beverages? So be sure to sip a cold beer, wine cooler or an iced martini while you read about all the new health and beauty franchises being marketed.

Prepare your Web site before bringing in targeted traffic
You wouldn't invite guests into your home for a dinner party without first cleaning, and preparing food and drink for them. So don't invite prospective customers into your Web site without properly preparing.

The Impact of Culture by Choice, Not Chance!
You have a business culture. It simply exists. The question is, are you happy with the results your culture's achieving? If the answer's no, you have an opportunity! You can CREATE Culture actively and choicefully. Read more to find out how. This article was first published in 2009 in Food & Drink Magazine.
Water Everywhere!
With water so plentiful around us, usually people question only the quality of water. Hardly anyone asks you seriously, whether you think you drink ENOUGH water. They ask, instead, what TYPE of water you drink, if they ask at all. Typically, the people who ask what type of water you drink have some sort of a water filter to sell. I’m not selling water filters!
Dubai Conference helps International food chains franchise in Middle East
25 Jan 2010: Uno Chicago Grill, Pizza Hut, Round Table Pizza and California Pizza Kitchen are just a handful of food franchise brands that have recently researched expansion in Dubai and other key Middle Eastern markets. Now their executives and others looking to get in on the hot nontraditional market have both a trade show and interactive conference tailored to the area’s food and beverage sector. In response to overwhelming demand, Gulfood, Dubai’s largest trade exhibition for food, drink, food service and hospitality equipment, is launching the inaugural Gulfood Conference, according to a company statement.
Want High Performance? Look In a Mirror!
The days of do what I say, not what I do, are dead. You and I better be walking our talk! This article was first published in Food & Drink Magazine in 2009.
Create A Culture of Consistency!
First published in Food & Drink Magazine in January 2010, this story focuses on 6 steps to create a choiceful business culture. Choice: High performance, engaged team members; nothing less.

Learn from Golf... Create More Revenue
When you get to the golf course, you can play golf. Eighteen holes or nine holes. Hire a cart, or not. There’s also a shop with golf clubs and accessories, clothes, and food and drink as well. All revenue streams for the club.
The Food Truck Phenomenon- Gourmet, On-The-Go
In a society full of gourmet food-loving, time-crunched consumers it’s little wonder that food truck businesses that marry upscale food and convenience are proving to be the perfect recipe. Today’s food trucks have come a long way, though. From cupcakes to tacos, today’s food trucks are serving up a wide-range of popular treats and upscale fare, and redefining the sector. Fortunately, with numerous established food franchises and onsite, vending businesses available, you don’t have to be a seasoned restaurateur, a professional chef, or an experienced business owner, to become part of the fast-growing, mobile food movement.

Make Small Commitments. Get Big Changes.
Taking Care of You Drink plenty of water. Eat breakfast like a king, lunch like a prince and dinner like a pauper. Eat more fruits and vegetables and eat less that is manufactured in processing plants. Avoid eating food that is handed to you through a window. Live the 3 E's -- Energy, Enthusiasm and Empathy.

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