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The Sandwich King: The Early Years of Subway’s Fred DeLuca
Fred DeLuca was nothing more than a kid from “The Projects”, looking for a way to pay his college tuition when he opened up a sandwich store in Bridgeport, Connecticut. At the time, he could not even afford the $25 lawyer’s fee he needed to sign the lease. That was back in 1956. Today, his store has blossomed into the third largest fast food chain in the world. Subway remains one of the largest global privately held companies and earns revenues in excess of $9.5 billion.

Lesson #2: Get Back To Basics
“It all comes back to the basics,” said Thomas. “Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.”
Ray Kroc Fast Food
Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.

Ray Kroc McDonalds
What would have happened had Ray Kroc never met the MacDonald brothers? How would the landscape of today’s fast food industry be different? The story of Ray Kroc and McDonald’s demonstrates how one idea can be turned into something completely different when it is placed in the hands of someone else.

Picture of Ray Kroc
To get a picture of Ray Kroc, billionaire entrepreneur and founder of the internationally successful fast food chain McDonald’s, is to get a picture of a man whose ingenuity and determination could have no other outcome than success. He might not have invented the concept behind McDonald’s – that owes itself to the MacDonald brothers in San Bernardino, California – but he knew a great idea when he saw one, and he never gave up on it.
Fast Food Fury: How DeLuca Created a Franchising Phenomenon
“What's happening to us is beyond whatever I imagined,” says DeLuca, looking back on his career. “If you told me 30 years ago that one day I'd be sitting in a Subway store in Russia, I'd have said you were crazy.” DeLuca went from being just another kid in Brooklyn to being at the top of an international fast food phenomenon. How did he do it?

Running Franchise Merchandise Programs through Online Stores
Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. An online store can ensure consistency across all your promotional products and merchandise.
Your Salespeople Call on the Wrong People and Expect Them to Buy
How many sales opportunities fail to convert because your salespeople failed to meet with the individual(s) in the company that could do something about it?
Know the Buyer's Food Chain
Knowing that you have, or will have, a winning product does not give you time to rest. You have to grease the skids by making your buyers aware that you have a product that solves an important problem that they have. Founded upon your in-depth understanding of your buyers, you need to structure the appropriate marketing campaigns that raise buyer awareness of the product's value and availability. This can be mind numbing work, but is very necessary in order to not have surprises that could stop your business later. Many hours spent on understanding the distribution channel can save you from a whole lot of costly mistakes later when you are trying to get the revenue for your hard work.
Know Your Market
Whether you are starting a new company, launching a new business initiative or spinning out a company, the first and most important thing you must do is know your business. I think there are two constituencies that you have to convince, other than yourself. First, you have to know your business concisely enough so that you can quickly explain it to your grandmother; so that she understands it. The second is you have to comprehensively explain it to sophisticated investors so that they are convinced it's an attractive investment. If you can do this successfully, you understand the business.
Who Are Your Buyers and Who Feeds Them
Once you have the overall industry landscape figured out, the next step is to go deeper and describe who the buyers, suppliers and distributors are, and what drives them. This is the food chain that some researchers refer to. Start with the buyer; your customer. Within a company, who is the buyer? Is it a CIO? Is it a VP of service? Is it the purchasing manager? Is it the buyer for a retail store? Is it the VP of development? Whoever it is, describe the buyer's recognition of the problem you solve, the criteria that will be used to determine the purchase, the likely availability of resources to support the purchase, and the decision process that you will be confronted with.

Promotional Industry Misses the Boat
People love to receive FS (Free Stuff);

Survival in the SERPs (Search Engine Result Pages)
There is something about using distinct visual analogies to illustrate parallels between search engines (the jungle), traffic (information foragers), competition (predators) and survival in the algorithmic food chain. Just like a jungle, survival in the SERPs (search engine results pages) can be tricky. The uncertainty of search engine algorithms, the survival based impulses that by default comprise 97% of the web pages at large (like playing capture the flag) or a boobie-trap where one step on the wrong twig and you could be consumed, penalized, suppressed, catapulted or removed from the top 10 based on your SEO survival skills, your resourcefulness or your experience in the jungle.
Make the Most of the Franchisee/Franchisor Relationship
A healthy relationship between the franchisor and franchisee is essential in running a franchising business successfully and the relationship rests on mutual trust and good communication.

Franchisee/Franchisor Relationship Requires Mutual Trust, Respect
Trust is the foundation of any good franchisor/franchisee relationship. The franchisee is entrusting his livelihood to the franchisor. The franchisor, in turn, is trusting the franchisee to protect the reputation of the franchise brand.

Networking for CEOs
This article provides CEOs with tips on how to build and leverage a strong personal network.

Other food chain Related Articles

Should You Buy a Food Franchise?
If you’re thinking about buying a franchise, chances are you’ve considered one of any number of food franchises, and for good reason. Fast food franchises have changed the way America eats and are among the oldest and biggest franchises in the U.S. But are you aware that food franchises can also be among the most challenging businesses to run? Before you invest too much time looking at which food franchise to buy, take time to weigh the advantages and disadvantages of owning a food franchise to determine if you have what it takes to be successful in this business.
Ray Kroc Fast Food
Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.

Coffee Franchise Opportunities: Does Starbucks Franchise?…and Other Coffee Business Franchises
Does the aroma of brewing coffee transport you to a sensory paradise? Is a steaming latte your idea of comfort food? Do you consider coffee its own separate food group? If you answered “yes” to any of these questions, then a coffee franchise may be for you! When someone says “coffee shop,” the name that most often comes to mind is Starbucks. So it’s only natural that coffee connoisseurs and entrepreneurs will immediately want to know if this wildly successful java chain offers the opportunity to buy Starbucks franchises.
Australian Pizza Chain, Pizza Capers Franchise plans to go global, foray into India and Singapore
According to QBR, Brisbane-based gourmet food chain, Pizza Capers Franchise has plans to launch 80 stores by end 2009. Franchise founders Scott Geiszler and Anthony Russo launched the chain in Brisbane in 2000. There are plans to expand in India and Singapore besides the nine stores which will be launched over the next 12 weeks and the first store in Adelaide.
Did an Anti-North American Sentiment and Arrogance Undermine Andersson's Tenure at GM?
On the August 11th PI Window on Business Show I spoke with three time honoree as a Supply and Demand Chain Executive's "Pros To Know," and co-author of the book "Transform Your Supply Chain" Bill Michels, regarding General Motor's precipitous fall in relation to their supply chain strategy.
Latest And Hottest Franchise Opportunities
The latest and Hottest franchise is not a new food chain or gas station. It is something a little more below the radar, but ultimately the successful ingredient behind every business and non-profit looking to increase sales.
Food Trucks, Food Carts and Concession Stands - Popular Solutions to Unemployment for Aging Baby Boomers
As retirement looms many aging baby boomers worry about their future. Further, many older workers are now being forced into early retirement when they are unable to replace their job lost to downsizing, out-sourcing, or the current recession. Luckily, many older workers and retirees have found a solution. They’ve joined the growing number of “nouveau-entrepreneurs” who are becoming food concessionaires- selling food from food carts, food trucks, food trailers or concession booths at fairs, festivals, and special events.
Aussie franchisor, Retail Food Group acquires Esquires Coffee
An Australian food franchisor has agreed to buy the Australasian rights to the Esquires Coffee Houses chain from an Auckland family. The Gold Coast-based Retail Food Group (RFG) is spending about $11.86 million to acquire Esquires Coffee Houses from the Deeks family, the Gold Coast Bulletin reported.

The Food Truck Phenomenon- Gourmet, On-The-Go
In a society full of gourmet food-loving, time-crunched consumers it’s little wonder that food truck businesses that marry upscale food and convenience are proving to be the perfect recipe. Today’s food trucks have come a long way, though. From cupcakes to tacos, today’s food trucks are serving up a wide-range of popular treats and upscale fare, and redefining the sector. Fortunately, with numerous established food franchises and onsite, vending businesses available, you don’t have to be a seasoned restaurateur, a professional chef, or an experienced business owner, to become part of the fast-growing, mobile food movement.

HACCP - A State of the Art Approach to Food Safety
A number of U.S. food companies already use the system in their manufacturing processes, and it is in use in other countries, including Canada. The ISO body has published the new system as Food safety management system as ISO 22000: 2005 as Food safety management system - requirements, which cover all FDA requirements through various clauses of ISO 22000. New challenges to the U.S. food supply have prompted FDA to consider adopting a HACCP-based food safety system on a wider basis. One of the most important challenges is the increasing number of new food pathogens. HACCP focuses on identifying and preventing hazards from contaminating food.
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