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Lesson #4: Break Down the Barriers in Your Way
“For every failure, there's an alternative course of action,” said Ash. “You just have to find it. When you come to a roadblock, take a detour.”

Other forbes greatest business stories of all time Related Articles

The Power of MasterMind
The most successful business leaders in history - Carnegie, Ford and Rockefeller - have used this principle. Thomas Edison used this principle. Mahatma Gandhi used this principle. And many more. What is this principle that has contributed to history’s greatest success stories? Read this article and learn the greatest wealth-creating secret in the business world.
MasterMind Your Success
The most successful business leaders in history - Carnegie, Ford and Rockefeller - have used this principle. Thomas Edison used this principle. Mahatma Gandhi used this principle. And many more. What is this principle that has contributed to history’s greatest success stories? Read this article and learn the greatest wealth-creating secret in the business world.
Tell PSR Stories
Perhaps the oldest and greatest communications tool of mankind is storytelling. Stories have per¬petuated the fabric of civilizations, families, and religions. Stories inform, teach, entertain, per¬suade, and bind together peoples. They also sell.
One Smart Cookie: How Fields Baked Her Way to the Bank
With no college degree, no support from her family, and no money, Fields was able to start up not only her own business, but a multimillion dollar one at that. How did this housewife become one of America’s greatest success stories and the name behind some of the country’s most beloved cookies?
Sales and Marketing is 24/7
Last week there was an article on Forbes.com titled Genuine Business Lessons from Donald Trump by Shaun Rein, who is the founder and managing director of the China Market Research Group. He writes for Forbes on strategy, leadership and marketing, and I found his insights to be right on.
Persuasive Writing: How to Harness the Power of the Story
Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas.
Global Branding Starts Here
Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences.

The Forbes Factor
This past week, I had several speaking engagements and a broadcast event on the East Coast. My travels ended up in New York City, and as I always do when I have extra time in The Big Apple, I called to see if my friend and colleague Steve Forbes had a few minutes to spare. Mr. Forbes' staff graciously adjusted his schedule so we could spend some time together. After discussions of our individual books and businesses, the talk, as it often does, turned to the economy. Steve Forbes is a great person to talk to if you want to rise above the minute-by-minute gloom and doom predictions from the media and get an overall perspective on the economy and the opportunities that lie before us.

10 Richest Canadian Billionaires - Find Out How They Got So Rich
Canada has its share of top richest people and even if recession has affected the Billionaire Balance Sheets of 2008 to 2009, the top richest people in the world have $2 trillion in asset valuation. Forbes, the trusted magazine all around the globe when it comes to entrepreneurial stories and news, came up with the list of 10 richest Canadians for 2009.
The Forbes Formula
Over the last decade, I have been fortunate and privileged to develop an ongoing friendship with Steve Forbes. We first worked together in 1999 when he was producing a book entitled Great American Success Stories. After that, I began visiting Mr. Forbes in his office on each of my trips to New York City. Over the years, we have had many wonderful conversations sitting around the table in the library on the second floor of the Forbes Building. I have often wished I could include the readers of my books, those who watch my movies, and you who read these weekly columns in those wonderful discussions with Steve Forbes.

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