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Media Training Stresses Effective Communication With The Press
When I run media training seminars, I stress that reporters need help from anyone with expertise in the topics that journalists cover. No reporter can prosper without sources. Even the rawest cubs know they must have authoritative quotes to back up both sides of any story dealing with conflict -- political, financial, zoning, hostile takeovers, executive compensation, you name it. Controversy puts their stories on the front page. Where you come in is that you offer to help the business writer at your local daily or regional business periodical, or a byline name you see in one of those niche publications that are prospering as part of the so-called "trade press." React to a story they write, and tell them they can call on you for on-the-record expertise or "background." Media training can help you reach out for that free publicity.

Other foreign military sales Related Articles

Dont Send in Your Infantry without Air Cover
No military commander would order the infantry to advance without sufficient air cover. And no business should have its sales force making sales calls without the support of a comprehensive, lead-generating marketing program.
Opportunities and Challenges in International Franchising - Foreign Franchises Trying to Move into the U.S.
Although franchising is growing more rapidly outside the U.S. than in our more saturated U.S. market, the U.S. remains an extremely attractive - and prestigious - market in the eyes of many foreign franchisors. Thus, one trend that is seeing renewed interest is the influx of foreign franchise systems into the U.S. While moving from the U.S. to a foreign market can be a challenge for American businesses, it can be even more challenging fro foreign operations to establish a foothold here in the States, as they deal with our more complex regulations, a serious language barrier, and the ever-competitive U.S. market.
Managing Foreign Exchange Risk: The Search for an Innovation to Lower Costs to Poor People
There is currently much debate over whether commercial investments in microfinance pass foreign exchange risk exposure to poor clients through high interest rates - i.e., whether foreign investment in microfinance is expensive for poor people. But what makes foreign currency exposure such a problem?
How to Leverage the Potential of Foreign Employees for the Success of a Business
We live in a world of migration and the number of migrants crossing the borders increases daily. For a business, hiring foreign nationals can be a great asset, as they bring their unique skills, expertise, knowledge, ethics and culture. And even more, they can help a business in the global market; in fact, as the world becomes smaller and smaller a business will inevitably find itself dealing with foreign customers, clients or suppliers, whether here or abroad, and foreign employees can help it deal successfully with foreign cultures. Furthermore, foreign employees can be a source of personal and professional growth, and such growth will automatically bring about financial growth. But it is very important to understand that ...
The Value of Military Leadership Experience in Turbulent Business Environments
Surviving and prospering in a troubled economy requires a certain kind of leadership. Since the tactics required in both business and combat are fundamentally similar, business success and military leadership experience are often linked. See what the latest research says about how military officers can improve companies operating in turbulent business environments.
How America's Foreign Policy is Making the US Less Safe in the War on Terrorism
Despite plenty of muscular rhetoric, President Bush's strategy in the War on Terrorism demonstrates a dangerous ignorance of the unique military, tactical, and political aspects of the terrorist threat, and breeds a dangerous and chaotic foreign policy which has only served to put our nation in greater danger.
Recruiting America's Military Elite to Lead Your Organization
The value that transitioning military leaders bring to civilian organizations is quickly becoming a highly sought after asset. Unlike their business contemporaries, America's military elite have already headed up a team comprised of their fellow soldiers, for whom they are directly responsible. Discover how recruiting former military leaders can inject your organization with incredible knowledge and skills.
MORE HACKING. WHEN WILL IT STOP?
The simple answer? It won't. To paraphrase Willie Sutton, bank robber, "That's where the money is." PBS, Sony, Lockheed, Amazon, IMF, US Senate, etc., all announced in 2011 that their systems were hacked. Security specialists are now calling 2011 the year of the hacker. Weak SecureID tokens, malware, password attacks, etc., have all been used. Foreign governments, terrorists and a "hacking collective" called LulzSec have been accused. Recently, the DOD announced that cyber attacks can now be regarded as a military attack with the recourse being military ordnance.
It’s A Battle Out There: Retail Conscription and CX
What do South Korea, Brazil, and Singapore all have in common? If you said booming economies you wouldn’t be wrong, in fact, all three have enjoyed steady growth within the past 10 years. However, there is something else these countries share that is slightly less glamorous than power lunches and billion dollar deals. Military conscription. For those of you lucky enough to grow up in the peace loving bubble of Canada, that means a government regulated amount of mandatory military service for all males (and sometimes females) of a certain age.

THE SECRET TO FEELING IN CONTROL OF YOUR DESTINY UNDER RISKY CONDITIONS (AT THE OFFICE AND BEYOND)
Do you think having a 50% chance of dying while at work everyday might affect your job satisfaction? Well, according to the 1945 report, Men Under Stress, that was the mortality rate for fighter pilots in World War II, the highest among the military. And yet, they also had the highest job satisfaction in the military, 93 percent of them claiming to be happy with their assignments. How could this be? As Taylor Clark relates in his fascinating book Nerve: Poise Under Pressure, Serenity

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