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TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH?
Trade shows are great for meeting new prospects and lead generation. But the real value is in the follow-up. But how much is too much? Here are four tips to keep in mind when trying to turn all those business cards into cash.
Launching a New Product or Service – Things Two Types of Women Business Owners Should Consider
In the journey of a business, launching a product is a key step. It provides many new opportunities for expansion, growth and excitement. But it’s not a step to be taken lightly. Business owners of all types should consider several things to ensure this step is carefully mapped out.

Trade Show Marketing - Part 1
Trade shows are what I like to term a high investment marketing strategy. By this I mean they require a significant amount of money and time to execute. While pricing of the actual space may seem reasonable, once costs for display booths, signage, promotional material and manpower are tallied up - it is a pricier lead generation option to undertake. That being said, I still find it to be a fantastic way to generate a large number of qualified leads.

Getting Paid
Accepting payment today is becoming more complex. Entrepreneurs need to plan their payment acceptance strategy.
Turning Obligation into Celebration
The holidays are upon us, and, especially during the midlife transition, they can be overwhelmingly stressful. Can you redefine what they're about to keep your sanity?
little leadership: It's the Smallest Things That Make The Biggest Difference
With people, the little things are the big things. The next 'Big Idea' to improve your leadership may just be paying attention to all the little things that could make a big difference. Applied on a daily basis, the long-term impact of 'little leadership' can be enormous.

PROPOSAL WRITING STAY ON TARGET PROPOSALS WITH FOCUS WIN NEW BUSINESS
By Mike Schultz Like a Poor Marksman You Keep…Missing…The Target! - Admiral James T. Kirk If you don't know your destination, any road will get you there. When prospects for your services ask for a formal proposal, they are telling you their desired destination: a business relationship with you. And they're asking you to answer the question, “What road do we take to get there?” Since it's your job to give directions, you want to tell them the straightest, shortest, and easiest route. After all, you don't want them to get lost along the way, or so tired on the path that they give up before they get to the end.

Overcome Writer's Block: How to Cure this Common Ailment
Every writer at one time or another suffers from writer's block. It's that painful inability to get your thoughts down on paper and it comes after all different kinds of writers. Unlike other ailments, writer's block is not cured by taking two aspirins and going to bed. On the contrary, that approach can often only aggravate the condition, since pressure mounts and panic increases as the task is delayed.

More Customers - Watch those Little Things
It's a tough market out there. It has been in the past and it gets tougher every year. So there are tiny differences between what makes a customer simply satisfied or absolutely delighted. So delighted that they come back for more AND even tell their friends about you. It's not rocket science...

Other forethought Related Articles

Vanishing Freewill
The closer you get to winning, the closer you are to losing. The closer you get to the end of the race, the less opportunity you have to make a difference. The final spurt rests on your prior forethought, planning and preparation.
The “Five R’s” of Recovery Marketing
While many self employed are still focused on survival; now is the time to plan for growth. The recovery is underway; those with the stamina, drive, and forethought to enhance marketing efforts now will see the benefits in increased sales.
The Price of Worry
In the next few days, you'll probably encounter situations that should be approached with a certain amount of forethought, caution, and even skepticism. But if those useful tools of wisdom get blown out of proportion, the result will be worry. At some level we all understand that nothing good comes from worrying, but it's hard to resist because it seems like such a vague, indefinable condition.
Seven Things You Can Do Today to Make It Easier to Get in the Door and Sell
In sales, not all doors are easy to open. Some require a bit of forethought and some even require a bit of courage to enter.

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