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form follows function Tagged Articles
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The Top 5 Uncommon Timesavers for Bloggers/Writers
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| Greetings from a jazz bar in Sardinia, Italy! |
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Other form follows function Related Articles
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Communication and Sales Part Two
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| Communication in sales serves two major functions. One function is the actual business at hand, negotiation or sales transaction. The second more important function is how the communication is meeting the emotional needs of your customer or prospect. |
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Lesson #1: Your Potential is Determined By Your Self-Belief
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| “The only thing that's keeping you from getting what you want is the story you keep telling yourself,” says Robbins. “What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability. It is more likely a function of our beliefs about who we are.” |
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Dropping the Ball
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| CEOs must take a more active role in the marketing of their business. More money is spent in this function without a thorough understanding of how or why B2B marketing really works than in any other business function. If the job of marketing is to create a strong environment for a sale to take place, then the CEO ought to be involved in the marketing process to give direction and guidelines that align with the corporate vision. Those CEOs who choose to ignore the complexities of marketing are dropping the ball. |
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CEO: Marketing is Not Advertising
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| There is not a corporate function where you will see more money wasted on program investments that return poorly than the marketing function. This is unfortunate because marketing should be supplying leverage to your business. It should be helping you sell more of your products and services more easily. Instead, you are putting money into marketing programs, and watching it go right up the chimney in smoke. |
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Technology Can Play a Vital Role in Keeping an In-house HR Department While Achieving Modernization Economies in the Process
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| Today’s business culture continues to look at ways to automate functions of virtually any department in an organizational entity that can affect significant economies. A frequently addressed question regarding the HR function is what part of the HR function can be effectively outsourced. The usual thought is the most labor-intensive parts of the HR function. In order to pursue this potential initiative, it is first necessary to dissect various of functions of the HR initiative in the organization to determine which of those functions the organization is willing to outsource and which it is not. |
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Searching for Better On-Site Search Usability
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| Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn't just an after-thought. It needs to be more than something to add because you think visitors want it. Adding a search function is not necessarily good for on-site usability. Implementing a search function improperly is often a greater source of frustration than not having one altogether. |
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COPYRIGHT LAW INDIA
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| Copyright law provides for protection of original works of authorship including literary, dramatic, musical, artistic, cinematographic, photographic and sound recording works. Copyright protects the expression of ideas in a tangible form. Protection starts as soon as an idea is expressed on a tangible form. Tangible form includes anything that can be touched and perceived. Expression on electronic media is considered to be a tangible form of expression. |
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Small Businesses – the AIG Antidote
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| No small business would exist or function under the AIG type of framework. Small businesses must function properly and turn a profit in order to survive, much less thrive. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course. |
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Marketing Tools v. Strategy and Tier I Marketing
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| For Tier I marketers, the marketing function is about tools and how to use them rather than a concise game plan that drives marketing decisions. When tools take precedence to strategy, the marketing function becomes no more than the process of developing content to fill brochures, ads, web sites and tweets. |
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When should we appoint a Sales Manager?
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| For many start ups and small businesses having a full time sales manager in place is not a viable option. Firstly, there is usually no one to lead and manage in the sales function however, the function of sales management should be on your ‘To Do List’ as a business owner/manager even if you are sales managing yourself. Paying attention to your sales activities and results, developing your sales strategy and plan, knowing who to target, etc. all form part of a sales manager's role. |
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The OLD Way of Advertising, May Not be so OLD
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The OLD Way of Advertising, May Not be so OLD
Igniting Your Unstoppable Business Destiny
Emotional Intelligence in Business
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