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Traditional Retailers Missing the Online Search Potential
A recent study by ‘Internet-Engine’ revealed that traditional retailers are extremely behind their online counterparts in typical online searches. At the same time, e-tailers have a sturdy base in search queries. The growing importance of search among online population depicts its remarkable potential to enhance business opportunities, which the traditional retailers are not focusing on.
Social Media Add Power to Recruiting
Although an increasing number of companies is creating a presence on social media Web sites as a way to attract new talent, if you want to recruit Millennials, a social media presence is mandatory. Today's high school graduates have been exposed to the Internet since early childhood. Their plugged-in world is creating a level of connection and interactivity that is changing how we communicate-and do business.

The Not Surprising Failure of Corporate Blogging
blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, internet portals and personal blogs,

Is Social Media Killing PR?
Social media tools, such as blogs, Twitter and Facebook, represent the next big thing for growing businesses to get the word out about their products and services. So what does this mean for traditional public relations? Some bloggers have gone so far as to pronounce PR dead in the water. No surprise PR folks don't want to hear that, so they gathered to discuss that very topic. Their conclusion: Times, indeed, are a-changin', but don't count them out by any stretch.

Selling Your Products Online
E-commerce is gaining pace! While offline retail sales are staggering and will continue to do so in near term, online retail sales will show a hefty 19 percent consecutive year over year growth! Next year two third of all North American households will buy some kind of products and services online. This article covers the main points you need to consider if you want to sell your products online.
Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”
CRM Implementation: Know Thyself
This article delves further into the importance of understanding what you need in terms of CRM technology and provide you with some good tips for your business on how to conduct a needs assessment prior to buying. This way you can stretch those marketing dollars -- and end up with exactly what you need.
Promote Fun -- Promote Profits
This article suggests that by creating a "fun" work environment, you can also create better customer and employee satisfaction.
Customer Centricity: Where Are We Now?
This article addresses the need for companies to look at all of their customer touchpoints to ensure that the message the customer is receiving from your company is consistent across all marketing and sales channels. This is a critical area that every company needs to examine to ensure customer satisfaction.
SMB Interest in BI Is Growing
Though SMBs have been slower to adopt business intelligence solutions than their big business counterparts, their interest is growing -- due at least in part to the increased availability of BI via a software-as-a-service delivery model.

Other forrester research Related Articles

Getting Smart A Buyers Guide to Market Research
Research extends the information available to you, and provides an important weapon in the battle to survive and prosper. Market research is available from a wide variety of sources, including market research firms, information services, advertising agencies, information brokers and information consultants. Some targeted research can be done in-house, but, in many areas, this is more expensive and less effective than outsourcing to an information services company.
Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

Exploring Beyond Keywords Into Behavioral Research
Let's talk a bit in this article about researching the "search behavior" of your target audience as opposed to just "hunting for the keywords" they might be using. The difference between "keyword research" and "behavioral research" is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering into a search box while searching. But "behavioral research" has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.

Affordable Web Hosting
Affordable web hosting is easy to come by, per se. But unless you do your research, research, research, you never know what you’ll be buying into. Some of the worst horror stories I’ve had about hosting services have come from those companies charging the lowest rates out there. Read the fine print of any agreement. Chances are you’ll be getting exactly what you pay for.

Keyword Research For PPC
Both SEO (Search Engine Optimization) and PPC (Pay Per Click) require keyword research as part of the preparation stage. While some of the methods are similar, there are major differences when conducting keyword research for PPC when compared to research for SEO purposes. You will typically need to use different tools and certainly need to ascertain different information
Keywords Research Tips
Keyword research in short is the process of identifying the words those buyers could be looking for. Every keyword that's missed during the keyword research is an opportunity gained by the competitor who has successfully incorporated the missing keyword1. So, it's necessary that our keyword research should always be a good as possible. Today search engine marketing has heavily changed the business process and has become an unavoidable tool for the marketers, and keyword research is an important part of the same.
HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY BY UNDERSTANDING MARKETING RESEARCH FUNDAMENTALS
A marketing strategy is a long term plan of set policies and guidelines to enable your online business achieve its marketing objectives. It revolves around effective ways of executing the marketing mix. Marketing strategy ensures that the customer's needs are met and satisfied and the business makes profit. The key question is how do you develop a marketing strategy? First you need to understand the market; this can be done by marketing research. To introduce marketing research I would like to make you understand three main methodologies applied in the marketing research process. These three methods are desk research, qualitative research and quantitative research.

Top Five SEO Tips to Increase Website Traffic
SEO starts with a solid keyword research and sorting. Most of the SEO professionals are impatient and always in a hurry to implement their ideas.Keyword research for effective SEO results needs a lot of patience and intelligent calculations. Above all you should be using the best possible tools to perform keyword research for a strong search engine optimization.
Importance of Keyword Research in SEO Campaign
Keyword Research is the most important part in any Search Engine Optimization Campaign. Read article for how keyword research help more for getting more business from internet and other important aspects of keyword research.
The Pathetic State of B2B Demand Generation
Jeff Ernst of Forrester Research looked at B2B companies and found them wanting.
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