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forthcoming book Tagged Articles
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Even the US is Losing it Intellectual Capital
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| The land to which people immigrated for its educational and employment opportunities is losing an increasing number of potential citizens. In 1991, 1.82 million people immigrated to the United States, according to the U.S. Department of Homeland Security’s Office of Immigration Statistics. By 2000, that figure had dropped to 849,807. Although it was back up some to 1.06 million in 2002, it had dropped again to 705,827 by the end of the 2003 fiscal year. |
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Other forthcoming book Related Articles
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Marketing Genius Author Harry Beckwith Interviewed
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| "I love all of your work Harry!" Harry Beckwith, author of "Selling The Invisible", "The Invisible Touch", and the forthcoming book, "What Clients Love: A Field Guide To Growing Your Business" was a joy to interview because he's extremely rich in character and wisdom. |
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Should Authors Do Book Signings? Book Publicist Says "Go For It"
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| Are book signings effective? Are they are good use of resources, ie the author's time, the publicist's time etc? Book publicist and book marketing Scott Lorenz says yes. Just do it! "Frankly, often what happens is something good that goes way beyond simply selling a book." |
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Acccccccelerated Learning: The [Remarkable] Power of Screwing Up
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| I had a chance to preview Dan Coyle's forthcoming The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Anything. In short, I thought the book was a marvel—explaining pockets of amazing talent, such as Brazil and football-soccer, and, based in part on new findings in neuroscience, turning conventional ideas about teaching and learning on their head. I'll have more to say when The Talent Code appears, and Dan, I hope, will consent to becoming a Cool Friend. In a rather trivial (however, not to me at the time) way I had a chance to practice parts of what Dan discovered—and was stunned at the efficacy of his findings in this small case. |
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The Art of Book Branding
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| You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself?
To get started I’ve created a short checklist for branding YOU and your book. |
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Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
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| Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance. |
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Why Benchmark?
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| A good number of reasons for benchmarking and making substantive points with potential clients that are not always too forthcoming. |
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Authors of Children’s Books Will Love New iPhone App
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| As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related in any way to their book.
An excellent case study is the new Kids Book App.
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Authors: Rename Your Book For Another Crack At Success
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| There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old. |
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Top Book Fairs and Book Festivals For 2011
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| Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011. |
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A review of the book, Pitch Anything, by Oren Klaff
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| As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions.
The two questions I ask every time I do a book review:
Does the book bring fresh insights and perspective?
Is the book well written and easy to read?
Only a book that gets a “Yes” on both questions gets a 5 star review. |
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Featured Article
2010 – Some Important Changes In How We Do Business In the Franchise Industry
by: Anne Barr, Dallas Franchise Consultant
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