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Get Out Of The Branding Business
The success of marketing your restaurant or franchised restaurant can be measured by how many friends you have made in your local community. It's really that simple. It makes little difference if you are a pizza franchisee who is one of 300, or you are Mama's Pizza and an individual operator. You must network your local community to succeed. Period. If you are writing checks for ads, if you are advertising on the local theater movie screen, if you have a radio spot, you are WASTING cash. This is true, even if you own a recognizable, branded franchise location. The only brand you should be concerned with is your own. And the only way to build your own personal brand is to get out of your office chair, or from behind the bar and go into your community.

Local Store Marketing: New Hope For Restaurants
Local Store Marketing is quietly becoming the marketing option for all franchised restaurant chains. And I should know, I have spent the last 8 years building a company to serve this exact need. I have a few theories on why LSM is so popular, let me lay a couple of them on you right here... Theory 1) In today's world, diner's CRAVE old fashioned service and attention. If a restaurant owner goes out into his or her local village and becomes popular- they will drive business to their place in a New York minute. Theory 2) With money being tight, restaurant owners are forced into being creative and efficient with advertising. The mass marketing companies are having a very hard time selling ads for $1,500 per month that bring back 12 coupons on a good day. Interestingly, technology makes this personal, customer service possible!
Make Big Money The Real Story
This article address a question posed to me by one of my candidates - Hi Rick....quick question.....in talking with a friend this weekend......wondering: is there an opportunity to earn a six figure income with a franchise that is strictly home office-based?...all communication done by phone, email, fax, UPS etc.......

Other franchised restaurant Related Articles

Your Style Can Predict If Franchise Ownership is Right For You
One way to become a business owner is through franchising and the franchise industry is at an all-time high. There are more franchised businesses than you can possibly imagine. A recent survey found almost 500 concepts in fast food alone, a category that represents only 20% of U.S. franchises. The IFA Educational Foundation’s Economic Impact of Franchised Businesses study indicates there were three quarters of a million franchised businesses in 2001.* To see if franchising could be right for you, compare your previous business experience, your motivations and your current situation to the following examples. * IFA Educational Foundation-FRANdata study released August 2006
Marketing: What Would You Do
Let's say that you opened a new restaurant in town. The restaurant gets some "buzz" and some positive reviews in the local media. It's packed every night. People call days ahead to reserve a table. Your restaurant is clearly the "next hot thing". How do (or should) you market your success?
How to Green a Restaurant, pt. 1: Ike's Quarter Cafe
Are you considering being a green restaurant? Consider the example of Ike’s Quarter Cafe, a New Orleans style restaurant in the gold rush era town of Nevada City, California. When I mentioned to my hair stylist yesterday that I would be writing about it, she said, “Oh really? I had no idea they were a green restaurant. I just thought they had good food.” Exactly.
Weekly Inventory Management System to Cut Food Cost & Reduce Theft
Whether you run a take-away counter or a fine-dine restaurant, the amount of money you make depends to a sizable degree on how well you manage your food inventory. Food cost is often a restaurant’s largest single expense in the overall cost of running a restaurant.
Local Store Marketing: New Hope For Restaurants
Local Store Marketing is quietly becoming the marketing option for all franchised restaurant chains. And I should know, I have spent the last 8 years building a company to serve this exact need. I have a few theories on why LSM is so popular, let me lay a couple of them on you right here... Theory 1) In today's world, diner's CRAVE old fashioned service and attention. If a restaurant owner goes out into his or her local village and becomes popular- they will drive business to their place in a New York minute. Theory 2) With money being tight, restaurant owners are forced into being creative and efficient with advertising. The mass marketing companies are having a very hard time selling ads for $1,500 per month that bring back 12 coupons on a good day. Interestingly, technology makes this personal, customer service possible!
Get Out Of The Branding Business
The success of marketing your restaurant or franchised restaurant can be measured by how many friends you have made in your local community. It's really that simple. It makes little difference if you are a pizza franchisee who is one of 300, or you are Mama's Pizza and an individual operator. You must network your local community to succeed. Period. If you are writing checks for ads, if you are advertising on the local theater movie screen, if you have a radio spot, you are WASTING cash. This is true, even if you own a recognizable, branded franchise location. The only brand you should be concerned with is your own. And the only way to build your own personal brand is to get out of your office chair, or from behind the bar and go into your community.

The 6 T's of a Successful Upscale Restaurant
In owning a restaurant there are many things that are essential to success, including quality food, presentation, productivity, service, atmosphere and local niche. But what makes a restaurant great? How do you develop a high end restaurant?
Courage, Convictions and Commitment
Those are the very words you could use to describe Truett Cathy and the success of his Chick-fil-A restaurant chain. It took Truett 21 years from the time he opened his first Dwarf House Restaurant and perfected his Chick-fil-A sandwich to open his first Chick-fil-A restaurant in a shopping mall.

Buying a Franchise or Franchised Business
Some important Considerations in Acquiring a Franchise, Starting a New Franchised Business or Purchasing an Existing Franchised Business.

Evaluation of Restaurants
Many restaurant owners have been shocked to learn that they are unable to sell or lease their restaurant property for an amount equal to its tax assessment value. The market value of a recently built restaurant is usually less than its construction cost.
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