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franchising magazine Tagged Articles
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Compulsory Promotions for Franchisees and why they work
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| Franchises are in a unique situation when it comes to planning their marketing campaigns; although each franchise has a different owner they are all using the intellectual property of the Franchise owner and therefore the Franchise owner must grant permission for the franchisee to use their brand name in any marketing. Compulsory promotions are one form of marketing that Franchises can effectively use. This article outlines what Compulsory Promotions, why they work as well as tips to improve your Compulsory Promotions. |
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Other franchising magazine Related Articles
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Franchising & Licensing - What exactly are they - and why are more and more people looking at this option?
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| This article, and future articles, endeavours to answer these questions and to provide a basic understanding of how franchising works, the benefits that franchising provides, and some pitfalls to be aware of. The articles are written to offer an informative introduction to franchising only. If you wish to know more about Franchising please seek the assistance of a Franchising consultant or IP professional |
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The history of franchising.
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Unless you’ve been living on another planet, you probably are familiar with franchising. You probably patronize a variety of franchised businesses without realizing that they are even franchises. These businesses run the gamut from gasoline stations and financial services to ice cream and carpet cleaning.
Franchising is a part of everyday life. This article explores the history of franchising. |
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Franchising in Canada
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| Welcome to Franchising in Canada
Are you tired of reading all about the US world of franchising? Are you frustrated with not being able to find enough Canadian content about franchising on the web? Then you will appreciate the following information, which has been specifically developed for the Canadian franchise marketplace by BetheBoss.ca. This section of our site provides you with a basic knowledge of franchising in Canada so that you can explore the opportunities that franchising offers and make an informed decision about if you are suited to franchising and which franchise is bet suited for your particular requirements. |
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Assessing the merits of whether to franchise
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| Franchising has been hailed as the way of the future for business but Rod Young, Executive Director of DC Strategy, says not all roads lead to franchising and businesses need to weigh up many issues in deciding whether to head down the franchising path.
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The good, the bad and the ugly
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| The Good with the Bad
...what are some of the disadvantages of franchising you should prepare for?
There is no better or safer way for an inexperienced person to get into business than franchising. It is also a most attractive opportunity for more experienced business people to combine their previously learned business skills with a franchisors brand, systems, buying power and market knowledge to generate a degree of profitability that many independent competitors would envy. However, whether you are an experienced businessperson or an employee yearning to be your own boss, you must understand that the franchised business model is not in a guarantee of success.
Franchising Magazine asked Rod Young, Executive Director of DC Strategy to identify the disadvantages of franchising and provide a perspective. |
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Franchise Dictionary / Glossary
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| Whether you are an experienced franchise professional or you are just a fresher in franchising? This glossary is aimed at demystifying any jargon that you may come across while visiting an exhibition, taking an industry convention or reading a magazine, Here you will find explanations for the most important franchising terms.
What’s the difference between a franchisor and a franchisee? Many terms are commonly used in association with the concept of buying and owning a franchise. If you are interested in purchasing a franchise, you need to be familiar with these terms. Are you considering franchising your business, this glossary is the most comprehensive franchising dictionary available. |
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FRANCHISING IN INDIA: A Critical Perspective
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| Franchising in India is not regulated and unlike popular statistics, only 25 to 30% franchisees are successful. Based on my experience in understanding franchising in several large markets, India is atleast 30 + years behind any developed market when it comes to the market size, growth potential and the level of expertise in the franchising business. In my past five years in the Franchising Fraternity, I have come across more failures than successes, both from franchisors and franchisees. |
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Is the Use of a Language Other Than English Required in Franchise Agreements?
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| Franchising is regulated by the Federal Trade Commission pursuant to its rule (“FTC Rule”). 1 The state of New Jersey regulates franchising through the New Jersey Franchise Practices Act. 2 Some states have enacted statutes concerning franchising. 3 Some states have enacted regulations concerning franchising. 4 Some states have enacted special industry laws concerning franchising. 5 |
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FRANCHISE NETWORKING SESSIONS : LEARN AND INTERACT WITH SUCCESSFUL FRANCHISERS.
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| We had a very interesting franchise networking meet last evening at the Catholic Club organized by the Franchising Association of India. Having reached out to over 200 franchisers from Bangalore for this Evening, i think that these meets are a great way for companies exploring franchising / young franchisors on the one hand and for mature franchisors on the other. We had industry leaders speaking from their own experiences, and how they dealt with their business challenges in general and franchising in particular. We will have many such Franchise Meets over the next couple of months across the country and build up a discussion on how we can strengthen franchising for every business owner / company who are exploring franchising or want to franchise or are already franchising and need some solutions or the other. |
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5 creative ways to pitch print magazines
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| Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year. |
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