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Boosting your Business in a Slow Economy
Question: what are two words that will become increasingly important to customers over the next decade? The answer, according to marketing guru Frank Luntz, is “hassle free”. Customers are fed up with being forced to jump through hoops. Yet bizarrely, even in a slow economy, companies are actually becoming more difficult for customers to do business with - before, during and after purchases. To see if your organization is creating these unnecessary hassles for your customers, take this mini-quiz. Then consider using the accompanying tips I talk about my customer service seminars and speeches.
The Power of Connecting
You have the power to connect with consumers based on the fact that you share similar traits. We all know that you can’t connect on a personal level with every consumer and, arguably, you shouldn’t try, but you’ve got a better shot at it than anyone else. You know more about your product or service than anyone else and you probably have a great deal more passion for what you do than a Celebrity who just shows up for a paycheck.

Other frank luntz Related Articles

Sorry to have been away so long
Yes, I do apologize. To be frank (right now I wish I was anyone but me, yes, even Frank) I have been on the mend. The last tour just about wiped me out and then this nasty speaker’s curse, the curse of the throat, plagued me for weeks. Harsh, cough, gravel, hurt. All of that and more. Which of course affected the rest of me…will I ever be able to speak again? Oh, my goodness, is this it? Am I on my way out? Weak, weak, weak. You get my point.

The Death Grip Method
I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied to the last 4 or 5 days of any launch process, and immediately after this you usher in the "Buy Now" button. The Death Grip Method is to be used in the last 5 days building up towards the launch.
How many keywords per Ad Group?
“How many keywords should I ad per Ad Group?” I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked that in the video even the advice that Frank Kern was giving was not what I would have recommended. So, here is the rules that I follow each and every time I create a set of new Ad Group.
Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?
Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list. That is admittedly some decent coin. However, Frank Kern isn’t about achieving decent. Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years! That translates to an unprecedented CRV average of $275 a person! In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies.
Boosting your Business in a Slow Economy
Question: what are two words that will become increasingly important to customers over the next decade? The answer, according to marketing guru Frank Luntz, is “hassle free”. Customers are fed up with being forced to jump through hoops. Yet bizarrely, even in a slow economy, companies are actually becoming more difficult for customers to do business with - before, during and after purchases. To see if your organization is creating these unnecessary hassles for your customers, take this mini-quiz. Then consider using the accompanying tips I talk about my customer service seminars and speeches.
Using PPC in 2010
Professional Internet Marketer Frank McGuinness offers some insight into using PPC in 2010.
Sales Management - Eagerness vs. Resistance
For one, Frank Belzer, my guest, is known for his ability to keep his pipeline filled and he discussed the things that motivate him to consistently do that.
Economic growth has slowed since earlier in the year
Brian A. Bethune, IHS’ chief U.S. economist called the Fed's assessment “surprisingly frank description of current economic conditions.” “While this characterization of the economy is not a surprise, given the recent downward inflection of indicators on consumer and business spending…and the employment markets, the very frank description of the situation and the avoidance of the use of the typical Fed euphemisms suggests a great deal of concern about the direction of the economy”.
FranchiseKnowHow Spotlight Franchise
Red Mango Yogurt is the Real Deal. An interview with James Frank Vice President of Franchising.
B2B Lead Generation | Where Are You Today?
A Senior VP of Worldwide Marketing shares where his company stands in B2B demand generation today. Are you as frank and honest as he is?
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