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Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

Other frank robinson Related Articles

Losing Our Most Precious Asset
“Danger, Will Robinson, danger.” -- The Robot in the 1990’s movie, Lost in Space
Protecting The Family Jewels
Warning Will Robinson !!! Data, photo, content loss is about to occur.
Sorry to have been away so long
Yes, I do apologize. To be frank (right now I wish I was anyone but me, yes, even Frank) I have been on the mend. The last tour just about wiped me out and then this nasty speaker’s curse, the curse of the throat, plagued me for weeks. Harsh, cough, gravel, hurt. All of that and more. Which of course affected the rest of me…will I ever be able to speak again? Oh, my goodness, is this it? Am I on my way out? Weak, weak, weak. You get my point.

The Death Grip Method
I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied to the last 4 or 5 days of any launch process, and immediately after this you usher in the "Buy Now" button. The Death Grip Method is to be used in the last 5 days building up towards the launch.
How many keywords per Ad Group?
“How many keywords should I ad per Ad Group?” I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked that in the video even the advice that Frank Kern was giving was not what I would have recommended. So, here is the rules that I follow each and every time I create a set of new Ad Group.
Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?
Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list. That is admittedly some decent coin. However, Frank Kern isn’t about achieving decent. Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years! That translates to an unprecedented CRV average of $275 a person! In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies.
Using PPC in 2010
Professional Internet Marketer Frank McGuinness offers some insight into using PPC in 2010.
How to start off fresh each day
Maria Robinson said, “Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” Ralph Waldo Emerson said, “Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in; forget them as soon as you can. Tomorrow is a new day; begin it well and serenely and with too high a spirit to be cumbered with your old nonsense.” As you may have gathered by now, it becomes imperative that...
Economic growth has slowed since earlier in the year
Brian A. Bethune, IHS’ chief U.S. economist called the Fed's assessment “surprisingly frank description of current economic conditions.” “While this characterization of the economy is not a surprise, given the recent downward inflection of indicators on consumer and business spending…and the employment markets, the very frank description of the situation and the avoidance of the use of the typical Fed euphemisms suggests a great deal of concern about the direction of the economy”.
A Conversation With Comic Book Legend Jerry Robinson
On my blog Panel Surfing I endeavor to talk about the last true AMerican art form, the comic book, and especially original comic art. I was very fortunate to get an interview with Jerry Robinson - the man who created The Joker and Robin along with Bill Finger for Bob Kane's Batman way back in the early 40's - the Golden Age of Comics. But that is just the beginning of Jerry's accomplishments.
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