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Frankie Valli and Jersey Boys Good Metaphor for Recession Worn Companies
The Broadway shows All Shook Up, featuring the music of Elvis Presley, Movin' Out, featuring the music of Billy Joel, and Mama Mia, featuring the music of Abba, were all very enjoyable, fun evenings, but the stories were contrived to fit the music. Like so many sales calls I've been witness to, the presentations (shows) were created to fit the product (music) because they didn't have a good story that stood on its own.

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Q. What suggestions do you have for retailers who do e-mail marketing?
A. When you send an e-mail, always include a hyperlink to your website. Create winning e-mail subject lines like: "Frankie, seen this yet?"; "Ginger, sorry you couldn't make it."; "Christy, your courtesy reminder."; and "Steve, it happens in 72 hours."
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