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Marketing: winning in the Search Engine Game
Marketing: winning in the Search Engine Game The best way to find new customers is to make sure they can find you It’s the million dollar question – how do you get people to find your website when they’re actively looking for a business like yours? The reality is, there are hundreds of millions of people searching for products and services on the internet every day and there are many businesses competing for these customers. The best way to ensure your business is seen on the internet is search engine optimization.

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The Art of Strategic Thinking
When it comes to thinking, planning, and acting strategically, few companies actually succeed! Having said that these companies can still run well, maintain, grow, and be present in the marketplace. But these companies will never be great! They will never be extraordinary places to work, nor will they be outstanding companies to do business with.

What's Returns Have To Do With It?
On a subject I don't talk much about, I wanted to address a subject that does affect retailers, even with a good POS system. And that's about returns. We can't ignore statistics, and these are showing us some important trends in retail fraud. We're finding that fraudulent returns total $9.6 billion a year, according to figures from the National Retail Federation, and a Return Exchange's Retail Returns Study puts the figure at more than $17 billion annually. Returns that come through an automated system like your POS can take the burden of granting returns out of the store's hands. The merchandise tag can be scanned at point of sale and, when a customer c

Desperate Times Don’t Call for Desperate or Deceptive Measures
As markets tighten and people’s sentiment can tend towards the negative it is critical that we don’t get spooked. As mentioned before in the article about “Watch who you let near your mind” we need to examine all the evidence at hand, make informed decisions about our market and continue to ensure that our prospecting and sales efforts are targeted and at the forefront of our business activities. We also need to make sure that we continue to conduct ourselves in an ethical and professional manner working with our clients not against them.However in desperate times (and maybe it is all the time for some) some people stoop to new lows to try and get a sale. Here are a few examples of unethical and fraudulent behavior masquerading as sales activities. So beware.

Genuine Fake Diplomas on the Rise -Dealing with Fake Degrees and Educational Fraud in Hiring
Education fraud is a significant tissue for employers. Getting a college diploma apparently no longer requires years of hard work, taking tests, paying tuition or even reading a book. Why bother going though the formalities when all a person needs is a credit card and a web browser in order to buy an authentic looking diploma that mimics real colleges, universities and even high schools across the U.S. Or an applicant may simply claim a degree or credential they don not really have. Through due diligence and employee screening background checks, employers can prevent fraudulent applicants form cont entering their workforce.

Assessing the Need for a Training Consultant
When companies find themselves in the market for employee training, the results can be overwhelming. There are several options and several companies that offer training services. Deciding on one to utilize requires a fair bit of research and introspection and many companies cannot bear to lose the time required to determine a result. As such, some companies decide to hire a training consultant to assess need and hire training companies, if necessary.

Protecting against fraudulent financial reporting
The National Fraud Authority recently reported a significant increase in the volume and value of frauds, and this is likely to continue to rise. False accounting or fraudulent financial reporting is likely to be by far the largest corporate fraud risk as we go into 2010. Management in many businesses is under huge pressure to demonstrate growth and absorb any previous over-reporting.

Execution All-Stars: Five Famous Companies That Bridged the Execution Gap (and How They Did It)
Ever wonder why some companies consistently meet their goals and others don’t? So did I. And when my consulting firm conducted a study of 400 companies, we found some answers. We discovered that there are five factors that set apart the organizations with the best performance results and those more effective at execution. I think of them as ‘The Five Bridges’ because they help companies close the gap between strategy and execution.” To see what the bridges look like in action, let’s look at a handful of well-known companies that execute exceptionally well.

Work At Home Data Entry Job: Have Your Tried Looking Local?
The average work at home data entry job searcher will hop onto their computer type in broad keywords such "data entry job" and visit a bunch of random sites where they are either led to expired classified ads or worse, fraudulent job sites. But an above average job searcher will look where no one else is--in their backyard.

Work At Home Data Entry Job - Right in Front of Your Face!
The average work at home data entry job searcher will hop onto their computer type in broad keywords such "data entry job" and visit a bunch of random sites where they are either led to expired classified ads or worse, fraudulent job sites. But an above average job searcher will look where no one else is--in their backyard.

Driving Revenue: Ten Actions Senior Management Must Take Immediately
Companies don't fail because individuals in the company want to fail. Companies fail because employees don't know what the rules are. Companies that are guided by strong boundaries thrive by developing prospects and driving revenue. Companies loosely run, fail.

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