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Lesson #2: To Make the Dunk You Need to First Take the Jump
“The trouble in America is not that we are making too many mistakes,” says Knight, “but that we are making too few.”
Victory in Motion: How Nike Soared To the Top
“Sports is like rock ‘n’ roll,” says Knight. “Both are dominant cultural forces, both speak an international language, and both are all about emotions.” Since the company first got its new name in 1972, Nike has appealed to the emotions of customers to become the leading athletic shoe retailer in the world. With the company’s ‘Swoosh’ logo tattooed on his ankle, Knight has become the embodiment of what it means to succeed as an entrepreneur in the 21st century. How did Knight climb to the top?

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