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Checklist to Capture Media Attention
Find out what's behind a well written media release and how it can affect your business.

Other free media publicity Related Articles

Get your name and message in the media
Imagine the media talking about you. That builds your visibility, credibility and perception of expertise. Whether you call this promotion, public relations or publicity, remember two important points: 1. It is free. Well nothing is free - you pay in time and effort. 2. We believe more what others say about you. This is doubly so when the media talks about you. Follow this five-step proven process to get your name and message in the media.

Media Releases...Defining Your Audience
Having a well-written media release is imperative in gaining free publicity about your business. It is vital to hook the editor immediately...but how do you know who to send your media release to? Read on to find out...
Authors! There’s Power and Profit when you get FREE Publicity
For someone on a limited budget, hiring a PR firm may not be a solution. The fact is, you can learn how to get publicity by your own efforts; and lots of it. You can literally get thousands, tens of thousands or even hundreds of thousands of dollars worth of free publicity if you know where to focus your attention.

Hooking the Media
In person or in print, you only have ten seconds to create a great first impression. Learn how to hook the media for free publicity.
What’s the Difference Between Writing Articles & Media Releases?
Writing an article to boost your business expertise differs from writing a media release for free publicity. Find out what those differences are and how they can affect your results.
Know When to Send Your Media Release for Free Publicity
Knowing when to send your media release to journalists and editors, can make the difference between getting free publicity or being overlooked.
Free Publicity & Other Fairy Tales
There are loads of references to “free PR” or “free publicity” on the internet. It sounds great. Who wouldn’t want free PR? But if you keep reading you’ll find that 99.9% of the time, these are companies that are selling you ways to get free PR. So, is it still free after you’ve paid for it?
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
Is Any Publicity Good Publicity?
There's an old saying that goes something like this: "All publicity is good publicity, as long as they spell your name right." Frankly, as a marketing professional, I would pretty much agree with that. Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy. (Bear in mind that what looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers, and then you have results!)
Understanding Media and Publicity for your Business
Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.
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