Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

free publicity Tagged Articles



How to be Interviewed by the Press
Do you want to see your company featured in the national, local and/or trade press? Wouldn't it be wonderful to have your services and spotlighted in the media. An essential part of getting good press coverage is talking to the media and doing effective press interviews and briefings. Here are some great tips to make your press/media interactions more effective and much more rewarding. The trade press and magazines that cover your industry and product segment want to make you sound good. Here is how you can make their job a lot easier.
What's Great About PR
You can become the talk of the town with public relations. Public relations means exactly what it says. But it is also accurate to say that it means publicity-free stories and news about you and/or your company in newspapers, magazines, newsletters, and house organs, on radio and TV, and in any other type of media.
Use Christmas to promote your business
It’s getting close to that time of year again – when everyone starts to talk about the ‘C’ word and looks forward to their two week break. Before you look forward too much to your break though, I want you to stop for a minute and just think about promoting over the Christmas period.

How can you make your press release stand out?
Not all press releases are created equal. If you the media to take notice there are five key elements you've must have.
How to use articles to promote your business
Have you ever longed for people to knock on your door wanting to do business with you? Um – doesn’t often happen does it? Actually that’s not quite true. There is a way to get people knocking at your door, but it doesn’t just happen by itself. You need to influence this. And how you do that is to build relationships with people so that they perceive you as an expert and know, like and trust your approach.

Media Relations Training Should Focus On Knowing What Motivates Reporters
Automatically distrusting reporters could be a lost media relations opportunity. Welcoming them to your place of business or nonprofit and feeding their curiosity and professional pride by offering to act as a source ("on background," perhaps) could be a lasting step in the right direction. Trust them until they give you a reason not to. If that happens, by all means fight back. Go directly to their editors or producers and tell them you've been wronged. That way, you're going after their only real agenda - themselves. When I run media training seminars for government agencies, nonprofits and companies, the first topic I address is "agenda." There's a misonception out there the media routinely pursue political or personal agendas in the way they cover stories. The real agenda is their professional success.

Free Publicity & Other Fairy Tales
There are loads of references to “free PR” or “free publicity” on the internet. It sounds great. Who wouldn’t want free PR? But if you keep reading you’ll find that 99.9% of the time, these are companies that are selling you ways to get free PR. So, is it still free after you’ve paid for it?
Local Marketing: 3 Simple Low-Cost Strategies
Does your business survive on local shoppers? Even though you may draw customers from a limited area, you are not necessarily limited in the ways that you can advertise. Many business owners do not specialize in marketing, and after placing a few ads, getting a company listing in the city yellow page book and networking with people they know, they run out of advertising ideas.
7 Ways to market your business and attract potential customers without spending a fortune...
Marketing and generating new potential customers is critical for business success, without them how are you going to make more money and grow your business. There are a lot of ways to promote your business and attract potential customers but here are some of the best no cost/low cost ways of marketing your business both online and offline.
Checklist to Capture Media Attention
Find out what's behind a well written media release and how it can affect your business.
What’s the Difference Between Writing Articles & Media Releases?
Writing an article to boost your business expertise differs from writing a media release for free publicity. Find out what those differences are and how they can affect your results.
Real Estate Marketing Strategies - 3 Mistakes to Watch Out for When Asked, "So What Do You Do?"
Have you been struggling with getting more clients, but not sure how to market yourself? This article gives you a great method on how to handle the introductions.
Hooking the Media
In person or in print, you only have ten seconds to create a great first impression. Learn how to hook the media for free publicity.
Overcoming Writer's Block. How to unleash the writer inside of you.
A simple formula you can use to quickly and easily write an article in less than 90 minutes.
Winning is an effective marketing strategy
The more you win, the more attention you generate.
The Problem With Free Publicity
The truth about free publicity and what you need to know to make it work for your business.
What’s Newsworthy in Your Business?
Learn how to spin up ideas to get free publicity in newspapers, magazines, trade journals, radio and television.
Learn How Old Fashioned Networking Can Grow Your Home Business
Networking has been around a lot longer than the internet has. Could you imagine how difficult and different it was 20 years ago when people needed to get the word out about their home based business? Now there are many people who think the only way to network and promote their business is via the internet.
Virgin Mobile embraces slow economy with “Screw You Recession” ad campaign
Virgin Mobile Canada rolls out cheeky new ad campaign to combat slowing economy.
How To Plan An Online Business Event
Creating free publicity for yourself is a great way to spread word about your online business and to draw more people to visit your website. Some of these visitors may turn into customers so having a well-planned and successful online business event is important.
Referral Generating Tips Via Publicity - Leverage Your News to Increase Business
My challenge to clients I work with is to not only submit news or press releases to both paid and free online sites, but to also follow up with any businesses or people who are also involved in your release.
5 Things You Need to Know Before Hiring a Copywriter
Not all copywriters are creatively equal. Before hiring someone new, do your homework…here’s 5 things you must now before taking the leap.
When to Use a Press Release
The most cost effective and efficient ways to communicate with the general public is through newspapers, magazines, radio and television. How will the media receive the information so it can be published? They receive Press Releases from individuals, companies, non-profits and government agencies.
My top 10 marketing resolutions for 2008
Helen Dowling from Exceptional Thinking gives you her top 10 marketing resolutions for 2008!
Three Free Websites for Effective Event Promotion
Looking for free online event marketing options to use for the purpose of promoting a special event? Here are three free websites to try!
Focusing on empty Spaces
Those of us who run businesses often are focused on problem solving. We focus on how things are not woring and attempt to make them work better. We look at the customers we are not reaching, or we look for the sales we are missing. And while we do this - we often miss the open spaces - the areas where an opportunity is just waiting for us.

How to Become a Respected Name in Your Industry
If you’re like most consultants, the biggest problem you have when talking to new clients is to answer the question, “Why should I hire you instead of Katherine?” And if you are like most consultants, you’ll point to your college degrees and rattle off the names of your clients. The trouble is, most consultants can match you stride for stride, name for name. So what can make you stand out? The Media.
Building Trust with Your Prospects by Using Case Studies
Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story. This article by publicity expert Dan Janal will show you how to create great case studies that you can use on your web site, sales kit or media kit.
Free Publicity Tips for Pitching Reporters
Reporters need ideas from you to write their stories. But there is a right way and a wrong way to pitch your story. Here are a few tips from publicity consultant Dan Janal on what not to do. Don’t even think of breaking these rules if you want to get published.
10 Free Publicity Tips for Building Media Relations from Publicity Consultant Dan Janal
10 Free Publicity Tips for Building Media Relations When you pitch a reporter with your great story idea, remember that reporters aren’t looking to find a new best friend. Reporters are looking for expert and sources who can give them information they need to write their stories. Too many PR people try to become reporters’ friends by asking about their weekend activities, their families and the like. Stop. They don’t want a new BFF. Publicity coach Dan Janal offers10 free publicity tips to build a strong relationship with any reporter and improve your media relations.

5 Topics You Probably Didn’t Realize Can Be in a Press Release
Many people mistakenly think a press release can only contain news, such as announcing a new product, hiring a new CEO, announcing earnings results or winning an award. True, those are the bread and butter of press releases, but press releases can contain so many more interesting topics that can help you get free publicity.
Press Releases: Examples of Common Formatting Mistakes
Have you ever written a press release and nothing happened? One reason might be that you didn’t follow the special rules for writing and formatting a press release. Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules.
What Can You Expect from a Press Release?
Many good things can happen when you send a press release to a reporter – if you do the right things. But many people get bad results because they do the wrong things – or they have unimaginably high expectations. Here are 10 things to expect from a press release – from bad to good:
Using Humor to Get Free Publicity
A PR expert, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity.
Not All Publicity Is Good Publicity Says PR Consultant Dan Janal
Here's a reason to distrust the old adage that "All publicity is good publicity."

Other free publicity Related Articles

How to Write an Effective News Release
A well-written news release is a powerful tool that can give your business the free publicity money can't buy.

A SHORT PUBLIC RELATIONS CASE STUDY: LOSERS ALL ROUND
How a charity deprived itself of free publicity and the opportunity to propagate its merssage.
Get your name and message in the media
Imagine the media talking about you. That builds your visibility, credibility and perception of expertise. Whether you call this promotion, public relations or publicity, remember two important points: 1. It is free. Well nothing is free - you pay in time and effort. 2. We believe more what others say about you. This is doubly so when the media talks about you. Follow this five-step proven process to get your name and message in the media.

Authors! There’s Power and Profit when you get FREE Publicity
For someone on a limited budget, hiring a PR firm may not be a solution. The fact is, you can learn how to get publicity by your own efforts; and lots of it. You can literally get thousands, tens of thousands or even hundreds of thousands of dollars worth of free publicity if you know where to focus your attention.

The Problem With Free Publicity
The truth about free publicity and what you need to know to make it work for your business.
The Fifteen Most Common Publicity Mistakes Businesses Make
While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity.
Free Publicity & Other Fairy Tales
There are loads of references to “free PR” or “free publicity” on the internet. It sounds great. Who wouldn’t want free PR? But if you keep reading you’ll find that 99.9% of the time, these are companies that are selling you ways to get free PR. So, is it still free after you’ve paid for it?
Airline Media Publicity: Don’t Get Scammed
Getting publicity in the airlines magazines can be a great way to reach an affluent audience of business leaders, sales executives and professionals. Unfortunately, several companies prey on unsuspecting small businesses by offering them pie-in-the-sky offers for publicity that rarely yield tangible results. This article will show you how to separate the wheat from the chaff so you get the best publicity you can for your investment.
Harness the power of Newsjacking to Grow Your Business
Grab a ton of free publicity by leveraging the news.
10 Free Publicity Tips for Building Media Relations from Publicity Consultant Dan Janal
10 Free Publicity Tips for Building Media Relations When you pitch a reporter with your great story idea, remember that reporters aren’t looking to find a new best friend. Reporters are looking for expert and sources who can give them information they need to write their stories. Too many PR people try to become reporters’ friends by asking about their weekend activities, their families and the like. Stop. They don’t want a new BFF. Publicity coach Dan Janal offers10 free publicity tips to build a strong relationship with any reporter and improve your media relations.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Life is a Balancing Act!

Here's a great ROI
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.